Category Archives: Capstone Project

A Student’s Guide to PWR’s Experiential Learning Components

The PWR major has several experiential learning elements, including one PWR internship and one PWR research experience. A PWR major must have two credit hours of both internship and research experiences to graduate. Additionally, PWR majors must complete a senior portfolio as well as a senior Capstone Project, which are meant to represent the cumulative knowledge gained throughout their experience in the PWR program. The PWR program’s experiential learning and portfolio/Capstone Project requirements are designed to prepare students for a career in Professional Writing. Internship and research experience allow students to see how the skills acquired in PWR can be transferred into a professional environment. The senior portfolio and Capstone Project are helpful as they provide students with a conglomeration of their work and synthesis of their professional writing skills which can be added to future resumes and job applications. Students pursuing a PWR degree as well as undecided students interested in a writing-based program can benefit greatly from these experiences, as they provide the opportunity for hands-on practice in a PWR-based field. While these PWR major requirements are incredibly valuable to future professional pursuits, they may seem daunting to sophomores and juniors pursuing a degree in PWR. Luckily, Elon’s PWR program has a multitude of resources meant to help students fulfill these program obligations. 

 

Internships

PWR internships are meant to be an exciting opportunity to see how the skills learned in PWR courses can be translated into a fulfilling career. Despite the many possibilities offered by internships, some students worry about the requirement as they do not know where to start their internship search. One way for you to get on top of their internship requirements is by reaching out to PWR faculty and advisors, who are well equipped to help you find a suitable internship. There are many internships available on campus that count towards the PWR internship requirement. In the past, students have interned as social media managers for various student organizations and publishers for campus institutions such as the Center for Engaged Learning (CEL). PWR major Liz Crouse undertook the publishing internship for the CEL last year, and her experience is documented on Elon’s CUPID Blog site for those interested to see what the job entails. If you would rather gain their internship experience in a workplace environment, the Elon Job Network offers the opportunity to search for PWR-related internships on various work sites including law firms, tech firms, advertising agencies, publishing companies, TV stations, and more. PWR faculty and advisors are more than willing to help find an off-campus internship that aligns with your future career interests, so don’t be afraid to reach out for help if you are feeling overwhelmed. For more information on the PWR internship requirement, visit the PWR program internship page. 

 

Research

The research component of the PWR major offers students the opportunity to bolster future portfolios while gaining hands-on experience with various professional writing genres and research methods. Many professors within the PWR program double as mentors for ongoing research opportunities that are available to PWR students. An example of one of these projects is the Highway 64/NC Climate Project, which is spearheaded by Dr. Strickland. This project allows student researchers to travel the length of NC, connect with students from other universities as well as local politicians, farmers, journalists, and environmentalists to document how NC is adapting to climate change. The Center for Writing Excellence also offers several research opportunities for PWR students, including alumni writing projects, faculty and staff writing group projects, and non-academic writing projects. To learn more about these experiences, reach out to Dr. Rosinski. There are several other research project opportunities outlined on the PWR undergraduate research page, so be sure to check them out if you are worried about your research requirement. You can also talk to PWR professors and advisors if you aren’t sure which research opportunity aligns best with your interests and skills. For additional information on research opportunities, be sure to check out the CUPID Blog for student perspectives on various undergraduate research projects. 

 

Senior Portfolio

The PWR’s senior portfolio is designed to showcase a student’s development over time as well as their current level of achievement. Portfolios are a collection of drafts and final projects which are reflective of your academic achievements as well as your future career aspirations. PWR portfolio drafts are due to Dr. Li on the first Monday of October of your senior year, and the final revised copy is due on November 30th of the same year. Your senior portfolio will then be evaluated by an external reviewer who is not associated with the PWR program. Many PWR alumni have noted that their senior portfolios helped them stand out from other candidates throughout their job search after graduation. In your portfolio, you should showcase the work that you are most proud of. So long as a document is representative of the skills you learned in the PWR program while also proving your capabilities for a specified career, it can be included within your portfolio. This can include projects done in PWR courses, articles written for student organizations, or reports and texts from your internship and research requirements. A good way to get on top of your senior portfolio requirement is by saving PWR-related texts and projects early on. You can store these documents in a folder on your Google Drive or Microsoft Office so they are there when you begin constructing your digital portfolio. You can also begin working with your faculty mentor as early as your Sophomore year to begin preparing your portfolio. To get an idea of what is expected of your senior portfolio requirement, visit the PWR Portfolio page, which has examples of previous student portfolios that you can use as inspiration.  If you have a working portfolio by the Spring semester of your Junior year, you are eligible to submit your work for a chance to win the Junior ePortfolio Award. This honor (along with $500) is awarded to an outstanding portfolio-in-progress by a current junior majoring in PWR or English, or minoring in PWS. Submissions are due by the third Monday of April, which will be April 22nd of 2022. 

Lauren Franceshini’s 2017 Senior Portfolio Page

 

PWR Senior Capstone Project

A final requirement of the PWR program is the Senior Capstone Project. This research-based project is part of the Senior Seminar that PWR students are required to take in the Spring semester of their senior year. The Senior Capstone Project is meant to showcase the knowledge and skills of rhetorical, professional, and design strategies that a student learns throughout their time in the PWR program. The Capstone is an integrated portion of the senior assessment process, and students present their projects at an open-house-style Spring Undergraduate Research Forum (SURF) at the end of the semester to faculty and other audiences. More information about the requirements of the Senior Capstone Project as well as examples of previous students’ Portfolio Projects can be found on the PWR Senior Capstone Project page of Elon’s PWR department website. Undergraduate students are also encouraged to go to Senior Capstone Project showcases at SURF each spring to get an idea of what will be expected of them. 

Kelly Dodge’s 2016 Senior Capstone Project

 

It is beneficial for PWR students to be proactive about the four major PWR requirements. Be sure to reach out to PWR professors and upperclassmen early on, and begin preparing documents for your senior portfolio as soon as possible. This will help alleviate your senior year workload while ensuring that only your finest achievements are included in your portfolio. Talk to PWR faculty and advisors about research and internship opportunities, they will be able to help you figure out what experiences will be best suited to your needs and aspirations. The PWR major requirements are not meant to be daunting. They are designed to help you become successful in a career you are passionate about by preparing you for the post-graduation job search and making you familiar with how PWR is used in the real world. If you feel stressed about any of these components of the PWR program, reach out to your faculty advisor and begin planning how you will fulfill the requirements.

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Crafting a Beer Brand: Getting to the heart of what makes a successful craft beer identity

Charles Ross Arrington (Mentor: Dr. Jessie L. Moore)

This project focuses on the process behind designing visuals and devising technical writing pieces for craft beer branding. It takes research from information design and the social rhetorics of craft beer. Here I combine what I have learned through research and four years of studying PWR at Elon through designing my own craft beer labels. These labels take proven techniques from the field as well as time-honored rhetorical practices and stand as examples of successful branding for the craft beer industry.

Download Poster (PDF) | View Handout (PDF)

Ross and his peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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Anti-Diet Elon: A Digital Eating Disorder Recovery

Abigail R Fuller (Mentor: Dr. Jessie L Moore)

This research centers around the question of what triggers female college students who currently have or are in recovery from an eating disorder. Eating disorders are extremely prevalent on college campuses and through the research, I was able to better understand what is triggering disordered eating and potential relapses and how to effectively communicate educational information to the Elon University student body, specifically female students. This research is important because lots of college students experience disordered eating and everyone lives in a culture that promotes extreme dieting and negative language surrounding the body. My deliverable is an Instagram account that connects the digital eating disorder community to Elon students by promoting positive accounts and creating my own content. The goal of the graphics was to destigmatize eating disorders and create a more positive, educational conversation through the platform of Instagram. I conducted market research about my target audience, studied eating disorders in college students and their triggers, and followed branding plans. I also worked with peers to conduct usability tests in order to create an Instagram account that delivers on the intended goals. Additionally, I worked with community partners that helped to promote the account and partnered with them on their specific needs as well as identified engaged users. I was able to participate in the conversation about the human body on Elon’s campus and spread helpful information to people who need it. I hope through this work I helped make Elon a safer community with room for real discussion on eating disorders.

Download Poster (PDF) | View Handout (PDF)

Abby and her peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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If These Books Could Talk: App Concept Based on the Understanding Young Adults Perceptions of Reading and Their Reading Habits

Myrta C. Santana Santini (Mentor: Dr. Jessie Moore)

This project is meant to create a validating and safe space in reading for individuals that have different sets of obstacles between themselves and reading, be it a language barrier, being neurodivergent, or struggling with their mental health, things that might have an effect in your reading habits or lack thereof. The purpose behind this project is based on the researcher’s personal interest in reading and how reading has influenced her life. This project set out understand why some people choose not to read, questioning if it was a matter of them simply not liking to read for fun or if they had experiences early on in their lives that influenced this decision. With the information gathered, the responses of the potential users, the researcher created a set of wire frames of what the app could look like if programmed. When reviewing the data, one of the main takeaways was how the participants’ reading habits were influenced and/or affected by events that took place during their childhood. Another prominent obstacle that was very present in the results were those related to language barriers, and the desire to read works in their original language. There is still much to be learned on this topic, as well as the app concept, leading to the question of would you use this app?

Download Poster (PDF) | View Handout (PDF)

Myrta and her peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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Generation Entrepreneur: The First Business Podcast By and For GenZ

Angela Dawn Myers (Mentor: Dr. Jessie L. Moore)

This study examined the necessary skills for entrepreneurs and freelancers to successfully run a business. In 2019, over 35% of the American workforce identified as freelancers  (Poefeldt, 2019). It’s predicted over half the workforce could be freelancers within the next decade, something commonly referred to as the rise of the gig economy where workers are paid by gig or job instead of working on salary for one employer. While freelancing or becoming an entrepreneur may appeal to young graduates, there are also a lot of risks involved and not every skill needed to succeed in these industries is taught at university. Further, a lot of professional training in universities is centered around how to find full-time jobs after graduation. To better understand the entrepreneurial skill set, how to create a successful business, and how to break into the field, the researcher interviewed 4 entrepreneurs about their own journeys and advice they had for young graduates on a podcast. These interviews answered the question: what skills do university graduates need to become successful business owners? Much research within the field of professional writing and rhetoric looks at how professional writing and rhetorical strategies play a role in society and how to compose multimodal rhetoric. This research explores how rhetoric not only plays a role in the lives of these entrepreneurs, but also how college students can utilize rhetorical tools like podcasts to further their professional careers. Further, in order to edit the podcast, the researcher did extensive research into the best rhetorical strategies around podcasting and completed market research on how this podcast will contribute to the larger community of business podcasts. While the results are not prescriptive, all four interviewees stressed the importance of networking, audience analysis, and passion in order to succeed.

Download Poster (PDF) | View Handout (PDF)

Angela and her peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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