Category Archives: Capstone Project

Crafting a Beer Brand: Getting to the heart of what makes a successful craft beer identity

Charles Ross Arrington (Mentor: Dr. Jessie L. Moore)

This project focuses on the process behind designing visuals and devising technical writing pieces for craft beer branding. It takes research from information design and the social rhetorics of craft beer. Here I combine what I have learned through research and four years of studying PWR at Elon through designing my own craft beer labels. These labels take proven techniques from the field as well as time-honored rhetorical practices and stand as examples of successful branding for the craft beer industry.

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Ross and his peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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Anti-Diet Elon: A Digital Eating Disorder Recovery

Abigail R Fuller (Mentor: Dr. Jessie L Moore)

This research centers around the question of what triggers female college students who currently have or are in recovery from an eating disorder. Eating disorders are extremely prevalent on college campuses and through the research, I was able to better understand what is triggering disordered eating and potential relapses and how to effectively communicate educational information to the Elon University student body, specifically female students. This research is important because lots of college students experience disordered eating and everyone lives in a culture that promotes extreme dieting and negative language surrounding the body. My deliverable is an Instagram account that connects the digital eating disorder community to Elon students by promoting positive accounts and creating my own content. The goal of the graphics was to destigmatize eating disorders and create a more positive, educational conversation through the platform of Instagram. I conducted market research about my target audience, studied eating disorders in college students and their triggers, and followed branding plans. I also worked with peers to conduct usability tests in order to create an Instagram account that delivers on the intended goals. Additionally, I worked with community partners that helped to promote the account and partnered with them on their specific needs as well as identified engaged users. I was able to participate in the conversation about the human body on Elon’s campus and spread helpful information to people who need it. I hope through this work I helped make Elon a safer community with room for real discussion on eating disorders.

Download Poster (PDF) | View Handout (PDF)

Abby and her peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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If These Books Could Talk: App Concept Based on the Understanding Young Adults Perceptions of Reading and Their Reading Habits

Myrta C. Santana Santini (Mentor: Dr. Jessie Moore)

This project is meant to create a validating and safe space in reading for individuals that have different sets of obstacles between themselves and reading, be it a language barrier, being neurodivergent, or struggling with their mental health, things that might have an effect in your reading habits or lack thereof. The purpose behind this project is based on the researcher’s personal interest in reading and how reading has influenced her life. This project set out understand why some people choose not to read, questioning if it was a matter of them simply not liking to read for fun or if they had experiences early on in their lives that influenced this decision. With the information gathered, the responses of the potential users, the researcher created a set of wire frames of what the app could look like if programmed. When reviewing the data, one of the main takeaways was how the participants’ reading habits were influenced and/or affected by events that took place during their childhood. Another prominent obstacle that was very present in the results were those related to language barriers, and the desire to read works in their original language. There is still much to be learned on this topic, as well as the app concept, leading to the question of would you use this app?

Download Poster (PDF) | View Handout (PDF)

Myrta and her peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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Generation Entrepreneur: The First Business Podcast By and For GenZ

Angela Dawn Myers (Mentor: Dr. Jessie L. Moore)

This study examined the necessary skills for entrepreneurs and freelancers to successfully run a business. In 2019, over 35% of the American workforce identified as freelancers  (Poefeldt, 2019). It’s predicted over half the workforce could be freelancers within the next decade, something commonly referred to as the rise of the gig economy where workers are paid by gig or job instead of working on salary for one employer. While freelancing or becoming an entrepreneur may appeal to young graduates, there are also a lot of risks involved and not every skill needed to succeed in these industries is taught at university. Further, a lot of professional training in universities is centered around how to find full-time jobs after graduation. To better understand the entrepreneurial skill set, how to create a successful business, and how to break into the field, the researcher interviewed 4 entrepreneurs about their own journeys and advice they had for young graduates on a podcast. These interviews answered the question: what skills do university graduates need to become successful business owners? Much research within the field of professional writing and rhetoric looks at how professional writing and rhetorical strategies play a role in society and how to compose multimodal rhetoric. This research explores how rhetoric not only plays a role in the lives of these entrepreneurs, but also how college students can utilize rhetorical tools like podcasts to further their professional careers. Further, in order to edit the podcast, the researcher did extensive research into the best rhetorical strategies around podcasting and completed market research on how this podcast will contribute to the larger community of business podcasts. While the results are not prescriptive, all four interviewees stressed the importance of networking, audience analysis, and passion in order to succeed.

Download Poster (PDF) | View Handout (PDF)

Angela and her peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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