Monthly Archives: April 2013

Understanding Someone Else’s Point of View

Harvard Business Review‘s Mark Goulston and John Ullmen discuss how influential people strive for commitment by using various, what I would call, rhetorical strategies to engage others. Goulston and Ullmen claim that there are three steps for “real influence” that we need to engage others: 1. Situational Awareness: Show that You Get “It” 2. Personal Awareness: You Get “Them” 3. Solution Awareness: … Continue Reading

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Branding in a New Light

“Personal branding is a leadership requirement, not a self-promotion campaign.” Over the past three years I have been developing my personal brand so that I could advance myself as a professional in the career world. However, what I didn’t know is how social media has been affecting how individuals brand themselves.  By learning that “your social media brand should represent the … Continue Reading

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Building a Personal Brand

My name is Ellen Fraser, and I am a junior English/PWR and Art History major with a minor in Spanish. This semester, I am taking the CUPID Studio class, and something that we focus on a lot in class is developing an online portfolio of our work using software called Digication. In general, I am excited about putting my portfolio … Continue Reading

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Life as an Intern at Watermen’s Hall

Christine Meyer, a previous CUPID Associate, is in London Interning for a company called Company of Watermen and Lightermen at Watermen’s Hall, where she is learning how her PWR classes are assisting in creating marketing materials for the company. She enlightens us about livery, which are various trade professions, hot cross buns, and her connections to PWR. Check out her experience … Continue Reading

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Mark Tosczak: How to Make a Living with Writing

“No matter what your major is, you can make a living with writing.” Mark Tosczak started college thinking he was going to be an astrophysicist; however, he realized he was not fond of math and switched his major to computer science, then accounting, then finally settled with a major in English by the time he was a Junior.  His writing … Continue Reading

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What Skills Are Needed in the Publishing World?

Publishing industry website Publishing Perspectives recently posted an article about the types of skills people in the publishing industry need to have as the industry changes. e-Books and tablets are changing the way people read, and print-on-demand services like Blurb and Lulu allow authors without agent representation to publish their own work and even sell it on Amazon. Based on … Continue Reading

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The Increasing Online Presence of Information and Rhetoric

Guest Blogger Ryan Lee ’16 The rising usage of technology in nearly every field of study in academia as well as everyday life has brought forth issues and questions of legality, authenticity, efficiency, and even morality. Certainly, the general field of the humanities has been undergoing such transformations as well as conflicts. To some, the now archaic means of recording … Continue Reading

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Reflection on Dr. Bill Hart-Davidson

Technological innovations have impacted the progression of societies throughout history, sometimes negatively and sometimes positively. In current times, technology is often met with skepticism, the future of technological progression posing threats to current ways of life and things such as changing modern warfare. However, technology also has the power to revolutionize society in a positive way, providing a platform for … Continue Reading

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How to Avoid Virtual Miscommunication

Guest Blogger Miranda Allan ‘15 We have all fallen into the trap of technological miscommunications. An ellipsis here, an exclamation point there, and suddenly a harmless conversation via text escalates into an argument. What has happened here? As discussed in the Harvard Business Review, miscommunication occurring on technology’s many platforms emerges from a lack of contextual evidence which hitherto we … Continue Reading

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Is Visual Rhetoric More Effective?

Guest Blogger Taylor Hill ’14 In modern society, almost every organization, establishment or global cause has a visual identification associated with it, ranging from a small emblem to a more thought provoking piece of artwork. Visual campaigns on billboards, in newspapers, magazines, and on television tend to stick with us, while their verbal and oral counterparts often get lost in … Continue Reading

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