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Monthly Archives: February 2022
Are they Real or Fake? Learning about the importance of Marketing in Brand Protection through a summer internship: Courtney Cardillo
Courtney Cardillo, ’22 (ENG major PWR minor) Can you tell the difference between a counterfeit product versus a real one? Well, this summer while interning with SnapDragon, an intellectual property (IP) company, I learned about the importance of IP infringement and assisted their marketing team and Brand protection team in spreading awareness and stopping the sale of fake products. Intellectual … Continue Reading
Posted in Outside the Classroom, Student Perspective
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