Crafting a Beer Brand: Getting to the heart of what makes a successful craft beer identity

Charles Ross Arrington (Mentor: Dr. Jessie L. Moore)

This project focuses on the process behind designing visuals and devising technical writing pieces for craft beer branding. It takes research from information design and the social rhetorics of craft beer. Here I combine what I have learned through research and four years of studying PWR at Elon through designing my own craft beer labels. These labels take proven techniques from the field as well as time-honored rhetorical practices and stand as examples of successful branding for the craft beer industry.

Download Poster (PDF) | View Handout (PDF)

Ross and his peers will be available to discuss their senior capstone projects during the PWR Senior Showcase on Thursday, April 29, 2:30-4:00 PM. Register to attend. After registering, you will receive a confirmation email containing information about joining the showcase. Join when you can; leave when you need to.

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