Category Archives: CUPID News

Who Are YOU? How to Visually Communicate Yourself through Personal Design

Welcome back everybody! I hope you all had a lovely Spring Break! To celebrate being back at Elon, this week’s CUPID Blog will be dedicated to the discussion of personal branding and the importance of creating your own personalized design for professional success. To begin, Jamie Rice will be discussing her experience with personal branding within the context of both personal and professional development.

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“Personal branding is a concept that can often be misinterpreted as a way to cheat the system or as an unnecessary investment. However, with the popularity of the online world as a means of researching future employers and employees, developing a personal brand that is consistent across multiple platforms is integral to success.

So what exactly is personal branding? I would describe it as a presentation of who someone is as a person. It is not lying, and it is not manipulative. It should be a demonstration of someone’s core values and should help them achieve their specific goals. I am going to focus on the ways that a résumé can affect your personal brand, but it is important to realize that Twitter, Facebook, LinkedIn, as well as an online portfolio are all other areas where these visual principles related to branding can also be integrated.

We have been discussing this concept at length in my ENG 282: CUPID Studio class, and we have looked at successful branding in companies like Apple in order to get an idea of a good brand. For example, look at these commercials and think about the concept of visual identity, values, and differentiation:

http://www.youtube.com/watch?v=0lfmlKYZ-vU

What do you notice?

First, all of these commercials utilize the same shots and style, and they all end with the Apple logo. Did you notice that they never actually mentioned the name of their company? That is because they do not have to. They have created such a strong visual message that we know that the combination of this style with the apple at the end of the commercial symbolizes a product created by Apple. Second, all of the commercials were consistent with one another and differentiated their product from everything else on the market. They created a simple message: Our product is the iPhone, there is nothing like it, and it is very simple to use.

Now, how can we apply this to personal branding? Well much like the visual style of the commercial created a memorable brand and logo, the visual design of résumés can provide a similar identity through the use of a personal logo, creative organization scheme, and a signature color.

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A traditional résumé like the one above is successful because it is clean, has an interesting visual style, but is not too flashy. However, is important to think about the purpose of your résumé. For example, if you were applying for a job to be a graphic designer then it would be beneficial to take advantage of your skills to create a résumé with a strong visual design.

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If you were a applying for a job as an accountant, a résumé with a large amount of graphics and stylistic choices would appear out of place. It is important to think about what your audience will want from you and how that translates to your message.

I have currently been applying for editing jobs in publishing so I have been checking my résumé meticulously to make sure that it is very clean and completely free of any grammatical errors or wording issues, while also demonstrating through its style that I understand how to create a simple and aesthetically pleasing page.

Finally, you should never lie about who you are through your brand. Do not imitate a résumé style that you hate because you think it will get you a job. You will only be doing yourself a disservice because you will not get hired for a job that fits you. The real key to creating a good personal brand through your résumé is to understand your goals and then decide how to present them accurately. How do you feel about the way your résumé currently represents your personal brand?

Below are some websites, which present some interesting résumé ideas:

https://owl.english.purdue.edu/owl/resource/631/01/

http://jobmob.co.il/blog/beautiful-résumé-ideas-that-work/

http://webdesignledger.com/inspiration/25-intelligent-résumé-ideas

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Elon Job & Internship EXPO

Still looking for the perfect job or internship?

Tomorrow, March 11, from 2:00-5:30pm, join Elon University for the Elon Job & Internship EXPO in Alumni Gym. This event will include 70+ organizations looking to recruit students from all majors for jobs and internships.

Flyer via The Student Professional Development Center

Flyer via The Student Professional Development Center

Remember: this event is not just for seniors! This is a chance for all students to network and make connections.

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The Writing Center: Exciting Changes & Additions

To continue with Writing Week, today I’ll be talking about the Writing Center.

wc logoWe all have heard of the Writing Center, and many of us use it as a writing resource. Well the Writing Center is going through some exciting changes as the Writing Excellence Initiative gets underway, including adding new space, getting tablets, and implementing an online appointment system.

You may have noticed that the Writing Center has moved from their original office into the old resources space in the back on the library. This space this open and integrated into the library’s study spaces to provide Writing Center clients, individuals, and groups a place to meet and work on writing. With the new purchase of Writing Center tablets, clients can now access online citation guides with the help of a consultant, as well as respond to Writing Center surveys.

The online appointment system, implemented Fall 2013, is a large part of the Writing Center’s leap forward in technology. As opposed to the old walk-in system, clients can now make 15-45 minute appointments at the Writing Center with a specific consultant using MyWCOnline. The technology is simple and has resulted in a major increase in Writing Center appointments. While walk-ins are still accepted, I’d recommend making an appointment so you are guaranteed time with a consultant.

All of these Writing Center changes are exciting, but as the Writing Excellence Initiative progresses we can expect to see the Center undergo more construction and upgrades as Elon turns the Writing Center into a 21st century space.

For more information on the Writing Center, please visit their website and follow the Writing Center on Twitter @EUWritingCenter

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The Writing Excellence Initiative: What is it and What Does it Mean for Elon?

This week is Writing Week at CUPID Studio! I’m going to kick off Writing Week with a post about the Writing Excellence Initiative at Elon.

thePhoenixWe all remember the “I Write” campaign last Spring that featured student, faculty, and staff who are proud to say they write, but how many of us actually know what all the fuss was about? Well the “I Write” campaign was meant to raise awareness for Elon’s Writing Excellence Initiative (WEI).

The WEI is Elon’s five-year Quality Enhancement Plan (QEP). The Southern Association of Colleges and Schools requires all of their accredited institutions to form and enact a QEP that enhances education at the institution. The goal of the WEI is to enhance writing education so that every Elon graduate will be able to write proficiently. This plan includes several strategies including remodeling the Writing Center, developing a Center for the Advancement of Writing, and modifying the way writing is taught in all Elon classrooms.

The WEI is almost a full year in-progress. Writing Center Consultants have been working with some classes and professors to achieve writing objectives set forth by the WEI and plans for the Center for the Advancement of Writing are progressing. In the next four years, we can expect writing to become a pillar of any Elon education.

For more detailed information on the WEI, please visit the WEI website.

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Meet the CUPID Associates: Alexa Dysch

Hello everyone!

My name is Alexa Dysch, and I am a junior pursuing an English major, with a double concentration in Professional Writing & Rhetoric (PWR) and Literature, as well as a minor in Psychology. I hope that as a CUPID Associate, I can share my experiences and impart some of skills that I have gathered in my time at Elon and within our program. I will be in Alamance 318 (CUPID) on Monday nights, from 5:30 – 7:30, so come visit!

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After discovering my love for editorial work with my high school’s literary magazine, I was eager to find a university-level program that would provide the next step toward my dreams. Once I stepped into the CUPID studio, I could feel that there was no turning back. Yet, I underestimated how much I could have learned from the program. I perceived rhetoric as an outdated concept, until I took Understanding Rhetoric and was proven extremely wrong. What I thought I knew about professional writing was quickly adapted and altered, and I found myself applying the knowledge to workplace settings and seeing results in a newfound manner. Even my poor technological skills were enhanced by taking Writing Technologies. Most importantly, I was coming to understand how to analyze and shape my own online and professional identity.

Rather than a means to an end, I discovered that PWR was going to teach me much more than what I would need for a single editorial career. Between client projects with LIFESPAN, the Elon Challenge Course and the Association for Business Communication, I learned how important one’s audience is and the extent to which one must collaborate with others to complete a truly successful project. Being able to apply such skills at an internship with Alamance Magazine was a rewarding demonstration of how much I learned through the PWR program. Further, I’ve seen through our program that being a professional writer, a collaborator, an intellectual, etc., is a role that never ceases to grow, as we are constantly studying our audience at hand and the world around us that never stops changing. As a PWR major, I’ve learned that we never stop growing, as students, as rhetors, or as people.

I can’t wait to see you all in the CUPID lab, whether in classes, during open hours or at workshops!

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Meet the CUPID Associates: Dannie Cooper

DannieMy name is Dannie Cooper and I’m excited to be a CUPID Associate for Spring 2014! I am a junior English: Professional Writing & Rhetoric and Creative Writing major with a minor in English: Literature. As an associate, I will be holding hours in CUPID Studio (Alamance 318) on Tuesdays from 5-7, so be sure to stop by for help with document design, coding, and other PWR topics.

I came to Elon knowing that I wanted to be an Creative Writing major and I liked the idea of double majoring in English. During the spring of my freshman year, I took Understanding Rhetoric and CUPID Studio. It was through these classes that I fell in love with both the theory and the practice of PWR.

As a PWR major, I’ve had the chance to work on intricate collaborative projects, such as the North Carolina Wild Cat Project and the Highway 64 Project. I am also the Web Designer for Colonnades Literary & Art Journal which has allowed me to use my PWR skills to create a website from scratch. I love working on projects involving document design, peer collaboration, and client work. I also have a background in coding, and would be happy to help you with CSS or HTML for WordPress, Digication, or your website.

Feel free to stop by CUPID Studio during my or during my fellow associates’ hours. We’d love to help you with your PWR questions!

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Meet the CUPID Associates: Rachel C. Lewis

Hello everyone!

My name is Rachel C. Lewis and I am a first-semester senior majoring in English with concentrations in Professional Writing and Rhetoric as well as Creative Writing with a minor in Women’s/Gender Studies. I am looking forward to ending my final semester of studying PWR as an undergrad on a high note, and being a CUPID Associate this semester is a huge part of that. I will be working in the CUPID studio on Sunday nights from 8-10pm, so feel free to stop by!

Rachel Lewis imageI became a PWR major as a result of taking the Writing Center Workshop course. I loved the focus on learning theory and then applying that theory in ways that help other people. In the Writing Center, this meant making clients into better writers, but in other PWR contexts, such as my Grant Writing course and my Writing As Inquiry course, this meant working with community partners such as Family Abuse Services and The Conservators’ Center.

At the heart of my understanding of Professional Writing and Rhetoric is ethics, and I have loved working with clients to better the community and thus impact society. As a CUPID Associate, I hope to help you become stronger in your own works, whether they be multimedia projects or collaborative efforts.

Also as a PWR student I have worked and continue to work to build an understanding of design, branding, and online identity. As a result of my Writing Technologies course, I have a much better understanding of each of these, and I hope to assist you with everything from redesigning your resume to making digital projects more visually appealing.

I have had one internship so far and am in the midst of a second. Over the summer of 2013, I worked with Women Writers, Women Books, an online magazine for published and unpublished women writers. As an intern, I edited and solicited guest posts. I also assisted with the creation of a literary journal component by running the WordPress site. My current internship is as a grant writer for Uwharrie Charter School. My goal as a PWR major has been to be able to write thoughtfully and ethically for any audience, and I hope to find a job as a grant writer, editor, or literary agent after my graduation this winter.

Thanks for stopping by, and I look forward to working with you!

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My Time as a CUPID Associate

During my time as a CUPID Associate I have enjoyed working with Hillary and Taylor on developing the marketing documents and videos for the workshops put on this year. As the Workshop Coordinator it was my responsibility to develop the personal & professional development workshops hosted by the Center for Undergraduate Publishing Information & Design (CUPID. I did this by working with Hillary and Taylor to create flyers and videos to market the content of the workshops.
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As a senior, balancing Advanced CUPID Studio on top of my classes, internship and post-Elon planning was challenge to say the least. Yet doing that while being prompted to write blog posts has allowed me to find my preferred and most productive writing style of pen and paper. For a while I have known that I am a visual learner, but I now know that I also have to be a visual leader and teacher to both myself and others in order to get things done as a team.

My advice to all PWR majors would be that if you want to find out what is your preferred writing style ask friends or personally reflect about your writing style. To really find it helps to put yourself in a position where your writing abilities will be challenged by responsibilities due with the reality of limited time & energy. Though it sounds daunting (and slightly intimidating), you can take my word for it (which is worth a lot as an English major) that the CUPID Associate program is the perfect place to find your writing style as a professional writer and rhetorician.

 

 

 

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Digication Workshop Video

Over the course of the semester, fellow CUPID Associate Immanuel Bryant was responsible for brainstorming workshop ideas for us to facilitate as Associates. One of the main workshops that we decided to execute was on Digication. Immanuel, Hillary and myself felt that it was necessary for majors to understand the importance of Digication and the uses of the website for personal development and branding. One of my main roles as an Associate was to brainstorm video ideas for the blog, and we came up with the idea to make a video series on the workshops that we conducted, taking note to create a video reiterating things that we were to cover in our Digication workshop since no one showed up to participate. Even though no students attended, we felt that the content we were going to cover would have been very beneficial and should be given out in some format.

The video below is one that I created highlighting my Digication profile and elements of an e-profile that should be emphasized and implemented in order for it to be most effective. Check it out!

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What I Learned from Updating the Student Projects Page

One of my major projects this semester as a CUPID Associate was updating the Student Projects page on the CUPID website. I know that I have been apart of interesting projects and my fellow classmates have completed impressive projects, and I think that its important to showcase this work on the website. I started by emailing the PWR professors, asking what the major projects they have recently worked on. When I got a list of seven new projects, I began to reach out to the students involved in each project in order to get an understanding of what they did. I emailed these students, requesting a brief description of the audience, purpose, and outcome of the projects, but like most PWR students, they went above and beyond. I received lengthy explanations of the projects and the rhetorical strategies used throughout these projects, and this helped me effectively convey the purpose of the projects to the viewers of the CUPID website. They also sent the final deliverables, too so that I could add these to the website.

I went over a few drafts of the content, making sure it was clear and concise. For this part of the website, I didn’t want to include an excessive amount of text. I just wanted to make the key points and move on so that the reader would be more likely to browse all the projects, not just the first few. However, the content was just the beginning steps, and I still had to conquer WordPress. In three of my classes this semester, we have been using WordPress, so my skills have greatly improved. I was confident in my ability to upload the text and basic images, but I ran into trouble trying to figure out how to get the documents on the website. Was I supposed to include them directly in the page? Could I add a link that would bring you to a PDF form of each document?

I am still working on answering these questions, but this project of mine has taught me several things. First of all, PWR students accomplish impressive projects from marketing for the Association for Business Communication to writing about Highway 64 to working on publishing articles in well-known journals. Second of all, sometimes being concise and brief is okay. I had to understand my audience and realize that they probably didn’t want an in-depth analysis for each project. Instead, the page is meant to act as a broad showcase of everything PWR students are involved in. Lastly, revisions and proofreading (on paper and on the website) are very important, and sometimes, you struggle with uploading content onto the internet. However, that’s what helps you learn.

What is something you struggle with when uploading content to WordPress?

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