Category Archives: Helvetica

“Just because something is legible doesn’t mean it communicates well.” This quote pretty much sums up what I got from this documentary. I enjoyed the film because it is always so interesting to me how I can be so oblivious … Continue reading →

I was really surprised at how much history there is behind a font.  I never thought of a story behind the letters that we type.  It’s interesting that Helvetica was so popular and was used in basically every advertisement.  I … Continue reading →

This movie definitely changed my point of view on typeface and how much we interact with it daily. Everything that we see some type of thought went behind the font. The creator chose that font because they thought it would … Continue reading →

“Typography is really white it’s not even black. It’s the space between the blacks that really makes it.” This was by far my favorite quote from this film. The zen like approach to designing and understanding typeface. This documentary made … Continue reading →

Helvetica, a documentary by Gary Hustwit, is very interesting. For the first time in my life I was forced to recognize the world of typography. After watching the film I found myself wondering, what the hell have I been looking … Continue reading →

When a person decides to select a font to use I bet most people do not think of the origin of that font or how that font might have changed the world. I found this documentary to be extremely interesting. … Continue reading →

After watching this documentary I never knew or thought about how much time goes into developing and creating a font. As an designer, I am always looking at logo, magazine, flyer, etc to see what font they are using and … Continue reading →

I first saw “Helvetica” about five years ago in my undergraduate program.  At the time I was interested in the documentary, but wasn’t really sure why it was relevant.  Now that we are discussing visual aesthetics, audience analysis and usability … Continue reading →

In a million years it would never have occurred to me to do a documentary on a font type.  Yet after a week of looking at the evolution of art in society and the many forms its taken over history … Continue reading →