A New wAy of tHiNkIng AbOut fOntS

When a person decides to select a font to use I bet most people do not think of the origin of that font or how that font might have changed the world. I found this documentary to be extremely interesting. I had never thought about the things that go into making a font and how that font will then be used. I hadn’t realized how much the font Helvetica is used until watching this documentary. I found it very interesting as to how many people had different opinions about the font. Some people absolutely love the font and believe it has changed the world for the better. Other designers hate conforming to the font and will do what ever it takes not to use it.

My personal opinion is I am both for and against the font. I love how simplistic the font is and how it allows you to do many things with it. I found the idea that a designer can tweak Helvetica just a little bit and it will stand out amongst all the rest. I like the idea of competing with other companies to come up with the coolest way to design using Helvetica, adding color to curtain areas and utilizing the “white and black space” well.

I am against Helvetica because I like creating something that is different and out of the box. I loved the designers that made there own fonts and really utilized their space well.

In all this documentary really shows us that there is a new found art in how you layout your font. The idea of text showing emotion is a very cool idea. I am very interesting in typography and I can’t wait to learn more about it.

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