In the near future, as a result of a partnership with my uncle, I hope to participate in a business venture that would create a dining option integrating sustainability and environmental friendliness into my home city of Long Beach, New York. It is the intent of my capstone to research and pursue the most effective rhetorical methods in order to create a successful marketing strategy for the restaurant. The results of my capstone research include a brand and logo design, menu items and design, design of the rhetorical space of the restaurant, and a marketing report discussing how to best market the eatery to its intended audience.