This project examines how the rhetorical design (choices in text, image, layout, etc.) of posters from the three waves affects the perception of feminism by contemporary women. The main method is a comparative rhetorical visual analysis of print posters created for feminism and feminist events. Considering that feminism is often divided into distinct periods, or “waves”, the researcher compares select documents from the three waves of feminism to consider how women are being portrayed through the use of rhetorical design elements. After a visual analysis, the researcher codes four documents from each wave, and through this process presents a comparison of documents in the same wave and documents created in the other waves. The data collected through this research presents the application and possible effect of visual rhetorical design elements and their social implications.