As someone who has worked in sports before, I have a bit interest in motion graphics. When used properly, motion graphics can add a new layer of depth and interactivity to an event. Watching this video about the highly sought after motion graphic producer Rick Morris helped me to realize some of the potential of motion graphics outside of the sports field.
Morris does a fantastic job of making his motion graphics into “art” rather than a solely commercial product. While many of the motion graphics and videos featured on his portfolio site are for commercial products (such as the shoes from Kobe Bryant and Lebron James) or television promotions (“Archer”), the graphics contain such a level of detail and flow together so well that they stand out from other competitors graphics. His mentality on letting whatever influence run its course was great to hear from someone who is thought so highly of in the profession. I have a penchant for the retro 8-bit style graphics, and incorporate many of those elements into my work. It’s reassuring to know that I can express my love of video games in my work and not be completely different from how others in the profession think.
As far as Rick Morris himself, he is an interesting dude with a sweet house. I really love his house! Very nice architecture, lots of art everywhere, very modern. It’s definitely the kind of place I could see a designer like Morris living, and the kind of place that I hope to live once my 8-bit creations make that boatload of money for me.
Overall, I thought it was very insightful what Morris had to say about motion graphics and design in general. I am ready to get started working with more motion graphics in Visual Aesthetics now. Hopefully I’ll be able to expand my knowledge of motion graphics and be able to apply them in both a sports context and in one outside of that area.
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