Annie Leonard and her team are able to engage the viewer over the course of a few minutes. The nature of the drawings is very simple presentation with a complex agenda that helps viewers relate on a more content heavy basis. By approaching it this way, Leonard can draw (no pun intended) the viewers eye to the FAQ buttons below the motion infographic. It is interesting too see how many different aesthetics are being used in this interactive video. There are multiple languages to choose from that will facilitate the viewer’s native tongue. Leonard provides a comforting attention to detail through the entire site.
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