Soak, twist, and squish

We’re sponges–disgusting, moist, germ-ridden, often oversaturated, and with ever-declining absorption. Still, everything we see, do, and experience permeates and crafts our very being– the way we think, how we create, and what we create. Ok, so we’re mutant sponges. Blame the microwave.

As aspiring visual media composers, we inherently crave knowledge and inspiration to secrete more unique, appealing, and complex ideas by twisting and transcending what we absorb. It is a universal truth for practitioners of any inventive medium. Whether you’re a starving artist, poet laureate, or an iMedia student on the verge of a mental breakdown, a fundamental grasp of core concepts and exposure to talent and experience, both past and present, is crucial.

Unfortunately, sometimes we’ll have to squish out something in direct defiance of our personal aesthetic for the sake of a client. Those copious pores inundated with a constantly evolving myriad of information and examples often provide us with the tools necessary to complete the job, meaning we get paid. Sponges have needs too.