TITLE

Title sequences are amazing.  The way they must capture the complete aesthetic of the film is inspiring to any designer.  All of the graphics can exist independently of the film and the viewer will still have a reasonable idea of what the plot is and who the main character (or actors really) are.  When something is integrated into the film itself, then the pace and tone are augmented wonderfully.

Aaron Becker’s work on “Clear History” shows how the creative progress can sometimes depart from the content is must portray and enhance.  I agree in that the plot was skewed the way the test titles were done.  It felt more like a story that revolved around the Internet and browsing history than a failed car designer.  By redesigning it into a tool that reflects the skill set of many of the main cast members, the titles work symbiotically with the plot and at times even offer easter eggs and nods to specific people/roles.  It bridges the gap between something that was slightly too far off to something that works well with the entire industrial design aesthetic.  2 minutes and 2 seconds of logically thought out movements and elements.