Watching this week’s video was like listening to some old guy drone on about the younger generation and their fancy technology. His points were completely off target and he didn’t seem to grasp the beauty of the iPhone’s design. His suggestions were to add completely useless information when the iPhone was at it’s best, with sleek, clear, easy to read and quickly to gather data, and to comment Apple for things we’ve been using for years. I don’t need a detailed topographical map showing wind patterns like the narrator suggests when I’m waking up in the morning and want to know what to wear for the day. Nor do I need to know foreign exchange rates or detailed stock information when I’m looking at my iPhone in the morning quickly to see how my stock portfolio and the market as a whole did yesterday. Yet at the same time he commends Apple for what is essentially re-purposing instant message conversations into the text messages app, so that messages look and flow together as AOL did on our computers for years, and for the ability to scroll down to see content which he doesn’t seem to grasp we’ve been doing for years with a scroll bar on our computers. The iPhone is one of the greatest innovations of our current time because it took that which was great about our online experiences and simplified the design to fit a small screen so your computer could be taken with you everywhere. Those that design for it should listen to the Apple innovators about what makes it great, not this narrator.
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