the STORY of stuff

When viewing this website, I thought ‘I can take this one of two directions:  focus on the STORY, or focus on the STUFF. Based on the project’s logo and my general impression of its intent, Annie Leonard and co.’s focus is clearly on the STUFF.

As controversial as some of the topics may be, the presentation of content is fantastic. All of the videos have unifying aspects, such as the characters (hand-drawn stick figures) and use a cartoonish platform to deliver information regarding environmental issues with a less noticeably urgent tone. The videos are also relatively short and easily shared across the web.

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