The Helvetica Font

I have never used this font before. I’m not sure why, I guess because I’ve stuck to the more common Arial and Times New Roman fonts that

I really liked watching the Helvetica documentary for this assignment.  I had no idea how much thought went into typography.  Wow, there is so much history behind this one font, Helvetica.  I was amazed at how many, every day, signs and logos use the Helvetica font. Too name a few: Target, Jeep, Toyota, North Face, Verizon, the New York City subway system, dog park signs, Coca-Cola, and so many more. These companies represent many countries that are using Helvetica as a font for their signage and marketing material. The people in the documentary feel that the Helvetica font is very clear and easy to read up close and from a far. I agree with them. I feel this is a much easier font to read on signs than others.

After watching this document for the first time, I already found myself noticing the Helvetica font on billboards and street signs this weekend.  This is a font that I will now use in the future.

Jen