I chose to listen to Michael Lebowitz, Emily Pilloton, and Kiko Farkas. All three had different approaches and views on the future design…with Farkas being the most out there.
Lebowitz took a more consumerist approach at the look of human gesture at it continues to translate to a tablet form in iPad and other touchscreen uses. Something that has been adopted by my generation is already ingrained and natural for the next. It is the epitome of intuitive design as it integrates seamlessly with user intent. Lebowitz theorized multitasking in his 2010, and was quite on point with his insight. Users want to multitask (regardless of diminished returns) because it is just necessary for a connected individual. Everything is moving at once when it comes to the Internet. There is no way we as humans can keep up, but we can continue to try and close the gap.
Pilloton has by far my favorite approach to thinking about design, the MacGuyver approach. Completely raw problem solving using a globally educated mind, and succeeding with minimal resources and almost every boundary imaginable. K.I.S.S. (keep it simple stupid) is something I continue to forget when working with clients and on projects, but Pilloton’s approach urges complete elegance in relation to doing just that. It is a theoretical plan of action to the physical space and methodology of design, where the process dictates the overall strength and impact. The future of design must work with simultaneously with every single factor to construct a truly well thought out product.
Farkas passionately described the dance that takes place between copy and artwork. In this case he references the album art for “Solo Monk,” an LP release by Thelonious Monk, which is quite simply a painting, some text, and some logos.
Farkas speaks with such focus on the future of design as a way of not distracting the viewer with any of the individual elements. A cohesive whole is the only focus that should be of concern. As long as everything works together, all nuances can exist on the canvas. The solidarity expresses dominance and force in the design, which Farkas views as a truly meaningful work of art. Also he (Farkas) loves jazz.
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