Topic: Corporate Social Responsibility of one’s employer
Target Audience: College Seniors about to accept their first job offer
Message: Our message is to attempt to highlight the importance of working for a company that prides itself on sourcing sustainable labor, resources, and business practices instead of focusing on maximizing profits and personal gain. We live in a competitive business environment that is emphasizing itself on the predictions of giving back to local and global communities. However, we want to make students understand if their intended company does the same.
Video: Our video will be of a student about to post on LinkedIn stating their job offer but suddenly sees a news article highlighting poor business practices and a lack of CSR, and decides to change their mind. This video will be 50 seconds. We will release a second video that defines CSR and describes how employees can benefit from CSR.
https://docs.google.com/presentation/d/1FZVQAjwESEAAZUD6JYEXHSGDdboupM6xqhauq_PwnjU/edit?usp=sharing