Bus369: Field Experience in Business

What is their mission?

The mission of Credit Suisse is to provide companies, institutional clients and high net-worth private clients worldwide with advisory services, comprehensive solutions, and excellent products. They are willing to assist the customers to their best ability and make working with them a pleasant experience.  This mission shows that Credit Suisse is very committed to their customers, knowing exactly what they will do to help them.

Who are their customers?

The customers of Credit Suisse are corporations, governments, and institutional investors, including hedge funds, and private individuals. Credit Suisse is mainly in the investment banking industry, which means most of its customers are large businesses and not wealthy individuals.  Credit Suisse is able to cater to the needs of many high net value customers with offices across the world, as well as serve businesses in economic hotspots such as Tokyo, Hong Kong, New York City, and London.

What do their customers value?

Credit Suisse is a trusted, high-profile bank which customers expect to do what is best with their money or loans.  Their customers recognize their skills and success and use this when choosing Credit Suisse over their competitors.  They have received honors from Forbes as being one of the most admired companies, being named the top bank in Switzerland, and consistently holding excellent yield and return ratios.

What are their results?

Credit Suisse is one of the top banks in the world and has been in existence for over 150 years.  With 530 offices throughout 50 countries across the world, the bank currently employs 46,400 people.  Their total sales and assets this past year were over $1.6 billion.  The Raleigh location has grown to 1,400 employees since its opening in 2005.

What is their plan?

Credit Suisse plans to continue to grow and expand.  They hope to remain number one while also improving upon their current successes.  Innovation and revenue increase are priorities to Credit Suisse, and they plan to do all they can to keep up with technology changes and promote their company going into the future.

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What is VF’s mission?

VF is responsible for managing the industry’s most efficient and complex supply chain, which includes multiple geographies, product categories and distribution channels. VF’s mission is to grow by building  leading lifestyle brands exceed the expectations of their consumers, customers, shareholders and business partners. They provide retail partners with consistent solid execution and outstanding service and  continually find ways to improve their performance and generate bottom line results. VF Corporation shares a deep commitment to diversity and conducts their business with the highest levels of honesty, integrity and works on forming a positive working environment based on creativity, collaboration, and congeniality.

Who are VF’s customers?

VF’s largest and fastest-growing coalition is Outdoor & Action Sports, which accounted for 54 percent of revenues in 2013. Their Outdoor & Action Sports brands included, The North Face, Vans, Timberland, JanSport, Eastpak, Reef, Kipling, Napapijri, lucy, Eagle Creek and Smartwool.  Many of these brands listed are worn by are very classmates including myself. This goes to show the influence and share that VF corporation has on the market of Outdoor and Action Sports brands.

What Do VF Corp Customers Value?

Customers value the services and products that VF provides. VF Corporation is a global leader in branded lifestyle apparel and footwear and with a diversified portfolio of powerful, global brands, supported by powerful platforms, customers value the ability that VF has to create the right strategies and the right people to continue to grow. Customers value the company’s six growth initiatives that are crucial to their success these include building lifestyle brands, expanding internationally and serving consumers directly.

What Are VF Corps Results?

VF Corp has become a publicly traded company, with a stock share on the rise. VF is an $11 billion apparel and footwear powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. With their expertise in both the art and science of apparel, this has allowed them to build a sustainable base for continued long-term success.

What is VF Corp’s Plan?

In June 2013, VF Corp we will have updated their long-term targets to reflect the confidence that they have for their future. With a goal of reaching $17.3 billion in revenues by 2017, will be achieved by strong growth from their highly profitable Outdoor & Action Sports, international and direct-to-consumer businesses. VF plans on boosting up their stock to 18.00 Dollars a share. During the next five years, they are plan on decreasing their presence in China because of the price inflation. VF will continue to compete in their competitive market and expand their capital by buying out some larger companies to give them a higher edge on the market.

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What is Sandviks mission?

Sandvik’s mission is to be the first choice for businesses and provide the best possible value for its main stakeholders: customers, shareholders and employees. Sandvik is a global industrial group with advanced products and equipment with world-leading positions in selected areas. As of 2014, the Group has around  49,000 employees and representation in 130 countries, with annual sales of about 99 billion SEK, which is around 15 billion U.S dollars. Sandvik provides it customers with a unique expertise in materials technology and extensive insight into customer processes. This combination has provided world-leading positions in three primary areas: tools for metal cutting in cemented carbide and high-speed steel as well as components in cemented carbide and other hard materials, equipment and tools for the mining and construction industries and products in advanced stainless materials, special alloys, metallic and ceramic resistance materials and process systems.

Who are Sandviks Customers?

The Sandvik Group conducts operations in five business areas with responsibility for research and development (R&D), production and sales of their respective products: Sandvik Mining, Sandvik Machining Solutions, Sandvik Materials Technology, Sandvik Construction and Sandvik Venture. Sandvik’s customers  appear all around the board, including the automotive and aerospace industries, mining and construction operations, chemicals, oil and gas, power, pulp and paper, household appliances, electronics, medical technology and pharmaceuticals industries. Approximately two thirds of the products are industrial-consumption products and one third consists of investment goods.

What Do Sandvik Customers Value?

Customer’s value the fact that Sandvik grows by growing its customers and by improving business quality for their main stakeholders. Customers  value the fact that Sandvik is operating based off of 150 years of experience and they drive innovation and generate market-leading products which adds value to their customers’ business development and makes their challenges easier to conquer and resulting to great success.

What Are Sandvik’s Results?

The results from Sandvik’s business strategy is that they have become one of the best high-technology engineering group with operations in 130 countries, 49,000 employees and annual sales of about SEK 99 billion. The Group occupies a world-leading position in selected areas and they are able to achieve maximum value creation through higher growth and profitability. Making Sandvik an even more attractive company in their market and for their main stakeholders.  Sandvik provides its customers with the best quality products with the best quality materials and services.

What Is Sandvik’s Plan?

With understanding Sandvik long history in the manufacturing market, one can understand that simply, their plans for the future will always meet tradition values that their company has instilled since the beginning. When the company was first created by Göran Fredrik Göransson in 1862, they established two basic values that they still believe and stick by. These values consist of  keeping up with constant technological development and keeping close contact with their customers. Sandvik plans on keeping up with being sustainable and keeping the customers and employees satisfied. With the great success that the company has achieved, they will never stop thriving. Sandvik plans on creating a new standard for their products and plans to keep on expanding their company and increase its wealth, industrial innovation and decrease its energy consumption. Sandvik corporation has made a reputation for themselves and plans of being the leader for their ever growing market.

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For our last visit of the class, we drove to Raleigh for an interactive visit with Credit Suisse. Founded in Zurich, Switzerland in 1856, Credit Suisse is a leading financial services company that specializes in the areas of private banking, wealth management, and investment banking. Their products and services include global securities sales, trading and execution, prime brokerage/capital raising/advisory services, and comprehensive investment research.  The company employs about 46,400 people and has 530 offices located in over 50 countries across the globe. Registered shares of Credit Suisse Group AG (CSGN) are listed in Switzerland (SIX) and as American Depositary Shares (CS) in New York (NYSE).

The mission of Credit Suisse is to leverage geographic diversity and new sources of talents to create a cost effective global business support center that provides operational and technological resiliency. The Credit Suisse brand is an expression of their client focused business approach and our aim to become the world’s most admired bank.

The customer base of Credit Suisse is comprised of corporations, governments, institutional investors, including hedge funds and private individuals. They advise advise and manage portfolios and other investment vehicles for these clients. Credit Suisse has over 2 million private clients each with a minimum income of 5 million dollars. With 38 offices in Switzerland, the country holds over 100,000 of the business’ corporate and institutional customers.

The customers of Credit Suisse value reliable banking and high quality support services above all else. As a company that has been profitable and handling peoples money for over 150 years, their customers expect to be interacting with kind employees and given trustworthy advice that will lead them to financial success. Their customers value Credit Suisse’s name and the fact that they contribute to the success of globally established bank.

The results show that Credit Suisse provides nothing less than what they promise to their customers. With asses under management of over CHF 1,268 billion and a fee-based margin of 49 basis points, the company stands as a leading bank for private, corporate, and institutional clients. Furthermore, with 24% of their employees being located in the Americas, 20% in EMEA, and 15% in the Asia Pacific region, the company stands strong in the world’s largest markets and continues to grow.

The plan for Credit Suisse moving forward is defined by the company’s client-focused, capital-efficient strategy, which will benefit them from a more constructive market environment while limiting risk exposure in down markets. Along with this and hiring the most talented staff in their respective fields, Credit Suisse stresses corporate responsibility in banking, society, dialogue, for the environment, and as an employer.

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Today the class visited Credit Suisse Bank in Raleigh, North Carolina.

What is their mission?

The mission of Credit Suisse is “to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency”. Credit Suisse is a massive bank that is trying to deliver the best possible financial situations to their customers. They are focused on wealth management, shared services, private banking and investment banking. Their mission is to encourage young talent, enhance their expansion strategy, and better corporate culture. They are one of the leading investment banking and wealth management firms in the world and their devotion to their mission is a primary reason.

Who are their customers?

Credit Suisse is mainly in the investment banking industry, meaning most of its customers are large businesses and corporations instead of wealthy individuals. The main customers are corporations, governments, and institutional investors. They do deal with these wealthy individuals in their private banking sector, but they must have a high net worth value of assets over five million dollars. As a global bank, Credit Suisse works with many large businesses spread across fifty different countries.

What do their customers value?

The customers of Credit Suisse values the companies ability to manage wealth. They are one of the highest regarded banks in the world with a very established reputation. The customers value top quality service and assistance and appreciate the great level of respect received when dealing with Credit Suisse. The bank has received many awards such as the top bank in Switzerland. The customers value the high yield and return ratios along with the companies dedication to service and developing more leadership. Credit Suisse is always looking for young talent with enthusiasm to interact with customers and keep them happy.

What are their results?

The results of Credit Suisse are very impressive. They have been in business for about 150 years and are operating in 50 countries around the world. The bank has over $1.2 billion AUM and has over 40 thousand employees. There results are impressive and continuing to grow. They have been very consistent with their success, even coming out of the 2008 recession on its feet. They are high ranking as leaders in private, corporate and institutional banking. Their most profitable region is the Americas, and private banking is rising in other parts of the world. The bank as 530 offices spread across the world, 38 of the offices being in Switzerland alone. The company has had great results since its founding in 1856 and hopes to continue on this path of success.

What is their plan?

The main plan for Credit Suisse is to expand and grow their customer base. They are in the process of planning to build new buildings around the world to increase their global footprint. They want to continue gaining new young talent by recruiting employees straight out of college. They want to remain number one and think the best plan to do this is by having buildings in the right places for optimal results. Revenue increase is their main priority and the locations of their services is very important to that success. Their goal is to improve their already great reputation and keep their customer base satisfied. They plan to continue to deliver tailor-made and best in class financial solutions to all companies in need and promote their own company in the future.

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Today our class visited Credit Suisse Bank. The company was founded in 1856 in Switzerland. It currently has 530 offices and 22 booking centers located in 50 countries. Credit Suisse banks has about 46,400 employees, and sixty percent of these are outside of Switzerland. Credit Suisse Bank’s goal is to be the leading bank for private, corporate, and institutional clients. Credit Suisse bank practices private banking and investment banking. It also offers shared services, which features aspects of both types of banking. The building we visited was the Raleigh Center for Excellence, one of five Centers for Excellence located around the globe. The Raleigh Center for Excellence opened in 2005. It currently has 1300 staff members.

The mission of the Credit Suisse Raleigh Center for Excellence is to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency.  The Center for Excellence also provides a platform to deliver increased capacity, capabilities and efficiencies, enabling the firm to better position itself for further business expansion. The customers of Credit Suisse vary, depending on the type of banking preference. Private banking and wealth management is used mostly by elite, high-class individuals. The Investment banking sector is used more by businesses. It offers a a broad spectrum of equities, fixed income, and investment banking advisory products and services. I believe that the majority of Credit Suisse customers value the same thing: security. After the recession in 2008, it has been harder for people to truly trust others with their money. Credit Suisse offers secure banking, and people feel like they can trust the company. This results in profit for the company. If people continue to invest, Credit Suisse will continue succeeding. Credit Suisse was awarded numerous awards in 2012. Some of these include Best Private Bank Globally, as well as numerous Best Investment/Private Bank awards in several different countries and regions. I was extremely impressed with the Raleigh facility, as well as the facts and figures I heard, and I see no sign of Credit Suisse slowing down in the future. Credit Suisse was surprisingly the first company we’ve been to that talked extensively about employment opportunities. Our speaker told us about a couple of internships that were offered each year, as well as the rolling application for full time employment. Several of the employees that I talked to said that they went through the internship out of college, and they said it was a great experience. I am too young to work there now, but perhaps as I get older I could look into employment at Credit Suisse.

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Credit Suisse was founded in 1865 with their headquarters located in Zurich, Switzerland. Credit Suisse is a a private banking,  wealth management and investment banking company. Credit Suisse has over 530 offices and 22 booking centers that are located in over 50 countries. All of these offices employee a total of 46,400 individuals.

What is their mission?

Credit Suisse’s mission is to provide companies, institutional clients and high net-worth private clients worldwide with advisory services, comprehensive solutions, and excellent products. They are willing to assist the customers to their best ability and make working with them a pleasant experience.

Who is their customer?

Credit Suisse’s customers vary from institutional investors, corporations and governments. The majority of their clients fall under the category of having a “high net worth”. Credit Suisse today has 2 million private clients and more than 1 million corporate companies.

What do their customers value?

Customers of Credit Suisse value the reliability and reputation that Credit Suisse has. Credit Suisse is a very well known banking company with very trustworthy people behind it. The employees at Credit Suisse are very knowledgeable about their job and provide the best services and products to their customers.

What are their results?

Credit Suisse continues to maintain a consistent revenue over the years. They are a well known banking company with millions of clients because of the services they provide.

What is their plan?

Credit Suisse wants to continue to have a global impact and be a reliable source to those individuals who need their services. They plan to keep up their reputation and satisfy their customers.

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