What is Credit Suisse’s Mission?
Credit Suisse’s was founded in 1856 with headquarters in Zurich, Switzerland. Credit Suisse combines its expertise in Private Banking and Wealth Management, investment banking with Integrated banks offering clients advisory services and customized products. Credit Suisse provides companies, institutional clients and high-net-worth private clients (5 million dollar net worth and above) worldwide, as well as retail clients in Switzerland, with advisory services, comprehensive solutions, and excellent products. Credit Suisse exerts their energy toward capital-efficient strategies to benefit from a more constructive market environment while limiting our risk exposure in down markets.
Who are Credit Suisse’s customers?
Within the two branches of banking, sits a broad range of customers. Within the private banking and wealth management wing, Credit Suisse offers comprehensive advice and a broad range of financial solutions to private, corporate and institutional clients. Within this department there exists over 2 million private clients, more than 330 office locations in over 40 countries, over 100,000 corporate and institutional clients within 38 offices in Switzerland. Within the investment banking wing exists a departments of products and services with a broad range of products and services such as global securities sales, trading and execution, prime brokerage and capital raising and advisory services, as well as comprehensive investment research with a client base that consists of corporations, governments, institutional investors, including hedge funds, and private individuals.
What Do Credit Suisse customers value?
Credit Suisse customers value the strategy in which they go about business. As mentioned previously, Credit Suisse has a client-focused, capital-efficient strategy to benefit from a more constructive market environment, while limiting their risk exposure in down markets, thus giving their name a trustworthy advantage. Credit Suisse puts their clients needs first. Credit Suisse works on being a consistent, reliable, flexible and long-term partner. Customers value the economical risk supported by well-researched analysis and the company’s ability to “maintain a conservative framework to manage liquidity and capital.” Customers also value the company’s efficiency and their ability to be careful and not to compromise the growth or reputation of the company and clients.
What Are Credit Suisse’s Results?
The results of Credit Suisse doing business since 1856, is that they have developed a strategy that demonstrates growth and efficiency. Credit Suisse has over 530 offices and 22 booking centers located in over 50 countries, 46,400 employees (60% outside Switzerland) and assets under management of 1.2 billion.
What Is Credit Suisse’s Plan?
Our discussion about Credit Suisse’s future was very limited due to confidentiality and insider trading regulations. During our limited discussion, our host mentioned that they planned on allocating their offices closer to the Raleigh area because of real estate costs and expenses. In addition, Credit Suisse plans on working to increase sustainability and will always plan on putting their clients needs first and work on keeping “a capital-efficient strategy to benefit from a more constructive market environment while limiting our risk exposure in down markets.” Some of the initiatives that Credit Suisse has taken that were not mentioned during our presentation is their green technology initiative. Credit Suisse has been greenhouse gas neutral in Switzerland since 2006 and since June 2010 they have been greenhouse gas neutral on a worldwide basis. What I found interesting about Credit Suisse was there 2-year training program and internship opportunity for rising seniors in college. Credit Suisse not only provides premier financial services but also a premier training program, which I found to give their company a step over the competition.
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