This blog will serve as a clearinghouse for commentaries by students of the Elon Winter Term Course “Field Experience in Business” taught by Claude Lumpkin. You can read these commentaries by clicking on the “Commentaries” drop-down box in the sidebar to the right. You can then select commentaries by “Contributor” or by the “Business” for which the commentaries are made.
Credit Suisse is a high-end private bank that was founded in Zurich, Switzerland in 1856. It offers private banking, wealth management, and investment banking. Credit Suisse has over 530 offices and 22 booking centers, which are located in over 50 countries.
What is Credit Suisse’s mission?
Credit Suisse’s mission is to become the world’s most admired bank. They believe that by focusing on their customers needs and having a strong presence globally will bring them success and an outstanding reputation.
Who is Credit Suisse’s customer?
Credit Suisse’s customers are high net worth individuals that have a net worth of over $5 million and a ton of different businesses. They have a variety of upper class customers that are located all over the world, such as Switzerland, Europe, Middle East, Africa, Americas, and Asia Pacific.
What does their customer value?
Credit Suisse’s customers value they professional and immediate services that Credit Suisse provides. Since Credit Suisse’s customers are from the upper class the customer service is fast and personal. Credit Suisse make sure to provide the best service with the upmost respect.
What are Credit Suisse’s results?
Credit Suisse has seen a ton of success in its years. They received multiple awards in 2012 that back up their success. Some of these awards are best private bank globally; best private bank in Western Europe, in Central and Eastern Europe; and Best private bank in Australia, the Bahamas, Guernsey, Italy, Russia, Singapore, Switzerland, the United Kingdom & the United Arab Emirates. Credit Suisse received more awards that were mentioned and the rest all include the words “best private bank”. They have achieved world recognition and still strive to achieve more global recognition and more success.
What is Credit Suisse’s plan?
Credit Suisse’s plan is “We expect our client-focused, capital-efficient strategy to benefit from a more constructive market environment while limiting our risk exposure in down markets”. Credit Suisse wants to work on eliminating the risks that come along with banking systems but still grow and have a bigger global presence.
Overall Credit Suisse is a very successful company that offers world known quality private banking.
Credit Suisse was founded in 1856 and its headquarters are in Zurich, Switzerland. Credit Suisse provides companies, institutional clients and high-net worth private clients worldwide, as well as retail clients in Switzerland, with: advisory services, comprehensive solutions, and excellent products. Their mission to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resilience.
Who are their customers?
Credit Suisse’s customers vary from private banking and wealth management to investment banking. In private banking they are focused on the individual and trying to provide tailored services for high-net-worth clients. While investment banking is very institutionally focused, Credit Suisse is very prevalent throughout the world. They have 42 offices in over 14 different countries, with 60% of their workforce outside of Switzerland.
What do their customers value?
Credit Suisse’s customers value their ability to make money when they work with Credit Suisse. Credit Suisse’s clients expect continual gains in their funds throughout the years. They also love the stability that Credit Suisse provides. During the 2008 financial crisis, Credit Suisse retained its assets much better than their competitors.
What are their Results?
Since opening in 1856 Credit Suisse has grown to be a global banking leader. At the end of 2012 their total assets was 924.28 billion CHF with a profit of 1.69 billion CHF. Credit Suisse has over 47,000 employees.
What is their plan?
Credit Suisse’s plan is to focus on international growth strategy. They plan to do this by focusing on fast growing markets, large onshore markets, and ultra high-net-worth individual client segment. They are also planning on improving their efficiency.
What is Credit Suisse’s mission?
Credit-Suisse is a large bank in Switzerland, founded in 1856, that mainly deals and investment banking and private banking of high asset individuals. Here’s credit Suisse’s mission for its wealth management clients “we continue to focus on our international growth strategy, most notably fast growing and large onshore markets, as well as our ultra-high-net-worth individual client segment (UHNWI), while building on our strong position in the Swiss market and enhancing our efficiency. Further, we have realigned our organization in the Swiss market to balance growth in market share with operating efficiency.”( Credit Suisse)
Who are their customers?
Credit Suisse is two different kinds of customers and their investment banking branch most of the clients are large corporations governments and institutional investors like hedge funds. Credit Suisse is also involved in a set management for private banking and wealth management. These are primarily wealthy individuals the net worth of over $5 million .
What do their customers value?
The customers of Credit Suisse enjoy top level management of their money and professional interactions with the people handling their money. Since Credit Suisse is a top-level hedge fund management company, they can successfully allocate customers wealth and funds that are low risk and high return, giving its clients creating great annual returns year after year.
What are their results?
While 40% of Credit Suisse’s employees are in Switzerland in Europe, they continue to expand their mobile presence and are now one of the largest banks in the world. They have some the largest companies in the world make them like Lenovo, Baidu, and Nestle. These large companies are the backbone of their investment banking business. The remodel is “our clients have individual goals and ambitions. Credit Suisse is helping to achieve them. Since 1856.”
What is their plan?
Credit Suisse plan is to continue to expand the bank around the world. The plan is continued client focus. In order to reach more clients they are building more banks around the world. They also want to have more major companies invest with them. Credit Suisse has shown that their model of banking works they’ve been doing it for over 150 years, and will continue to do it for many years to come.
What is Credit Suisse’s Mission?
Credit Suisse’s was founded in 1856 with headquarters in Zurich, Switzerland. Credit Suisse combines its expertise in Private Banking and Wealth Management, investment banking with Integrated banks offering clients advisory services and customized products. Credit Suisse provides companies, institutional clients and high-net-worth private clients (5 million dollar net worth and above) worldwide, as well as retail clients in Switzerland, with advisory services, comprehensive solutions, and excellent products. Credit Suisse exerts their energy toward capital-efficient strategies to benefit from a more constructive market environment while limiting our risk exposure in down markets.
Who are Credit Suisse’s customers?
Within the two branches of banking, sits a broad range of customers. Within the private banking and wealth management wing, Credit Suisse offers comprehensive advice and a broad range of financial solutions to private, corporate and institutional clients. Within this department there exists over 2 million private clients, more than 330 office locations in over 40 countries, over 100,000 corporate and institutional clients within 38 offices in Switzerland. Within the investment banking wing exists a departments of products and services with a broad range of products and services such as global securities sales, trading and execution, prime brokerage and capital raising and advisory services, as well as comprehensive investment research with a client base that consists of corporations, governments, institutional investors, including hedge funds, and private individuals.
What Do Credit Suisse customers value?
Credit Suisse customers value the strategy in which they go about business. As mentioned previously, Credit Suisse has a client-focused, capital-efficient strategy to benefit from a more constructive market environment, while limiting their risk exposure in down markets, thus giving their name a trustworthy advantage. Credit Suisse puts their clients needs first. Credit Suisse works on being a consistent, reliable, flexible and long-term partner. Customers value the economical risk supported by well-researched analysis and the company’s ability to “maintain a conservative framework to manage liquidity and capital.” Customers also value the company’s efficiency and their ability to be careful and not to compromise the growth or reputation of the company and clients.
What Are Credit Suisse’s Results?
The results of Credit Suisse doing business since 1856, is that they have developed a strategy that demonstrates growth and efficiency. Credit Suisse has over 530 offices and 22 booking centers located in over 50 countries, 46,400 employees (60% outside Switzerland) and assets under management of 1.2 billion.
What Is Credit Suisse’s Plan?
Our discussion about Credit Suisse’s future was very limited due to confidentiality and insider trading regulations. During our limited discussion, our host mentioned that they planned on allocating their offices closer to the Raleigh area because of real estate costs and expenses. In addition, Credit Suisse plans on working to increase sustainability and will always plan on putting their clients needs first and work on keeping “a capital-efficient strategy to benefit from a more constructive market environment while limiting our risk exposure in down markets.” Some of the initiatives that Credit Suisse has taken that were not mentioned during our presentation is their green technology initiative. Credit Suisse has been greenhouse gas neutral in Switzerland since 2006 and since June 2010 they have been greenhouse gas neutral on a worldwide basis. What I found interesting about Credit Suisse was there 2-year training program and internship opportunity for rising seniors in college. Credit Suisse not only provides premier financial services but also a premier training program, which I found to give their company a step over the competition.
What is Credit Suisse’s mission?
Today we visited the Raleigh Center of Excellence division of Credit Suisse. Credit Suisse is a world-leading bank for private, corporate, and institutional clients, and is headquartered in Zurich, Switzerland. Credit Suisse was founded in 1856 and the current CEO of Credit Suisse is Brady Dougan. The Raleigh Center of Excellence’s mission is: leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resilience.
Who are their customers?
Credit Suisse services a variety of customers, from private banking and wealth management to investment banking. In private banking, they are very focused on the individual and are always trying to “provide tailored services for high network clients.” While investment banking is very institutionally focused. Credit Suisse is very prevalent throughout the world, and has locations in Asia, Africa, the Middle East, North and South America, Europe, and their “home market” is Switzerland. In the Americas, Credit Suisse has 42 offices spanning 14 countries, and they have 19 offices in a total of 12 Asian markets. They are headquartered in Switzerland but about 60% of their employees work outside of Switzerland.
What do their customers value?
Credit Suisse customers value the level of service that their bank provides. Their customers obviously want Credit Suisse to properly invest their money and get them a good return. They also value the experience that Credit Suisse has, because they have been around for over 150 years now. Clients of Credit Suisse definitely value that their money is in a safe place, whether that client is an individual or an entire institution.
What are their results?
Credit Suisse was founded in 1856 and has grown to be a global banking leader. Credit Suisse have a total of about 46,400 employees and over 530 offices and 22 booking centers in over 50 countries around the world. The Raleigh Center of Excellence that we visited was actually just opened in 2005, and has a total of about 1,300 employees. The Raleigh COE has four main functions; Operations, Information Technology, Finance, and Shared Functions, and we did an activity in which we tried to group tasks that each function would have to carry out.
What is their plan?
The Raleigh Center of Excellence has a few programs to prepare prospective and current young employees; the Grow Your Own Program, and their internship program that they told us about. The Grow Your Own Program is for young employees who are trying to develop their own personal networks. They receive a mentor, who has already developed their own network and knows what it takes to succeed in the “corporate world,” and they use them to help develop their networks and be better prepared for future success. Their internship programs are for rising seniors in college and they told us that Elon is one of their favorite and preferred universities to select from. We were told today that “it’s really about molding the future leaders,” and these two programs do a good job of that.
Credit Suisse’s Mission
Credit Suisse is a leading bank for private, corporate and institutional clients with a global reach. Credit Suisse advises clients in all aspects of finance, across the globe and around the clock. Credit Suisse’s mission as a company is to leverage the geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency. Credit Suisse is involved in investment banking and wealth management for companies worldwide as well privately wealthy individuals (5 million dollars of personal wealth or more to qualify).
Credit Suisse’s Customers
Credit Suisse has two different types of clients. They have an investment banking industry which is where most of their clients come from being large corporations, governments, and institutional investors such as hedge funds, in need of having their money managed. The other clients that Credit Suisse deals with are from private banking and wealth management. These clients are made up of the wealthy individuals who have their own personal money managed by them, and as I previously stated, in order to qualify for this category you must have a minimum of five million dollars.
Credit Suisse’s Customer Values
Credit Suisse’s clients really only value one thing when they engage in their services which is getting more money. No client whether it be a company or wealthy individual invests in Credit Suisse to lose their wealth or have their money stay at the same level. Credit Suisse’s clients expect continual gains in their funds throughout the years. Credit Suisse’s clients also value their track record. In the 2008 financial crisis, Credit Suisse retained its assets much better than their competitors. Credit Suisse’s clients also value the attention and care they get from the company. In such a competitive market with relatively easy ways to clients to competitors, Credit Suisse needs to stay in constant contact with their clients and make sure they are helping them in every way possible.
Credit Suisse’s Results
Credit Suisse’s results of expanding their business globally are extraordinary. They have 530 offices located in a total of 50 different countries with an employee count of 46,400. The employee breakdown is 59% outside of Switzerland with 24% of that being in the Americas, 20% in Europe/the Middle East/ Africa, and 15% being Asia Pacific. Credit Suisse currently has assists under management of 1,268 billion swiss francs. A fun fact we learned today was that their most profitable region is North and South America. Also the Raleigh Center that we visited today has only been open since 2005 and has grown its staff up to 1,300 people.
Credit Suisse’s Plan
Credit Suisse’s website lists out a plan to continue focussing on their international growth strategy. Mainly by investing in fast growing markets, large onshore markets, and ultra-high-net-worth individual client segment. Another big focus of Credit Suisse for the future is improving on their efficiency. They want to increase their clients accounts at a faster rate by focusing on liquid, scalable alternative investment products as well as multi-asset class solutions. In the end Credit Suisse also plans on exiting their less capital-efficient businesses by selectively optimizing their footprint.
Credit Suisse was a great last company to see in an area of our state where a lot of major businesses are located. One of the interesting things we learned about with this company that most didn’t mention was their internship program and how they go about hiring students out of college. I also appreciated how this was the first company that actually suggested and asked us all to apply for their internship program. When touring the building it was interesting to see the cubical setup and how they made it identical on every floor. I thought it was unique and interesting how they also label their room names by random floor wide categories, including the fourth floor a college mascot theme with a room named after Elon.
Credit Suisse is a leading financial services company who aims to help its clients from all over the world at any time they seek assistance. They operate as an integrated bank, and combine their two global divisions of private banking/wealth management and investment banking, in order to provide customers top-of-the-line high quality service and custom products. Their global divisions are located in Switzerland, Europe, Middle East and Africa, Americas and Asia Pacific. Besides Lab Corp, this business is the only one of all the businesses we visited that I have heard of prior to this class.
Credit Suisse’s main customers are top banks, commerce centers and stock exchanges across the United States and globally. Through their customers, they exchange high quality and important information and ideas about the financial industry. Credit Suisses’ mission is to take their client-focused and capital-efficient strategy to benefit from a constructive market environment while limiting their own risks in down markets.
Credit Suisse’s company values are maintaining a superior customer service outlook by listening thoroughly to what the individual client is looking for and offering them our advice through phenomenal solutions to their inquiries and eventually enabling them to make the best possibly decisions to achieve their goals in the financial industry. Credit Suisse’s customer’s values are to receive high quality financial advice from the most highly trained and esteemed financial advisers in the world. They are trusting a single company with tall of the decisions made regarding their financial investments and decisions- they should receive plenty of options, details, and forecasts.
This company’s plans for the future are to follow the 12 steps of their business plan; summary, company and strategy, products and services, market and customers, competition, marketing, production, delivery and procurement, research and development, location and administration, information and communication technology, management, management instruments, organization, risk analysis, and finance. By continuously maximizing the thought process behind each one of these factors, Credit Suisse believes it will have a competitive edge in their market. This company is also trying to maintain a sustainable practice by being greenhouse gas neutral since 2006 in Switzerland, where their headquarters is located. The results for this company are indubitably positive- it is a huge, ubiquitously known corporation, providing over 46,000 employees jobs since 1856.
Today our class had our last business visit and tour. We visited Credit Suisse which is located basically in Raleigh, North Carolina. Credit Suisse is a financial services company that mostly focuses on private banking, investment banking, and wealth management. The company was founded in 1856 in Switzerland and today employs around 46,400 people in over 50 countries worldwide. The building our class visited today is known as the Raleigh Center for Excellence and is one of five Centers of Excellence worldwide. The Raleigh center opened up it’s doors in 2005 and it currently employs around 1,300 staff members.
Credit Suisse’s mission is “to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency.” Our presenter put a lot of emphasis on private banking, stressing that was their main source of profit so their mission must be mostly about exceptional service at reasonable prices. Credit Suisse is dedicated into making sure all of their clients are put into the best possible financial situation. Their mission also includes providing all of their customers with advisory services and solutions to any financial challenges they may come by. Credit Suisse’s dedication to make sure their clients can hurdle any financial challenges is why their one of the most respected banks worldwide today.
Credit Suisse’s customers include many different corporations, governments across the globe, institutional investors, and private individuals. All of their clients must have a minimum income of 5 million dollars and Credit Suisse currently has over 2 million private customers that they help advise their income properly. Where the company was founded in Switzerland there is 38 offices and in Switzerland Credit Suisse contains over 100,000 clients. Currently Credit Suisse’s customers are spread across 50 different countries.
The clients of Credit Suisse all value Credit Suisse’s ability to safely and privately manage and advise their enormous amounts of money. Since Credit Suisse mostly deals with private banking their customers must appreciate their privacy in their clients financial situations. Since Credit Suisse has been so successful for over 150 years their clients must appreciate their advisory service skills.
Credit Suisse’s results include being a successful bank for over 150 years worldwide. Credit Suisse has received honors for being one of the having some of the best private banking services worldwide. Just last year the bank made over 1.2 billion in assets last year. Currently the bank contains 530 offices throughout 50 different countries. Obviously if you have to have a net worth of 5 million dollars to even be a client at Credit Suisse then their obviously one of the most prestigious banks worldwide.
Credit Suisse’s plan for the future includes to continue to expand their bank worldwide. Specifically the bank wants to expand to places in Asia and more in Europe. Basically the bank wants to continue what they have been doing for the past 150 years because they’ve been so successful. Also they want to grow their customer base across the globe, and currently they are in the process of planning to build more new offices around the world. Overall, I thought this visit was very informative and interesting. Private banking is strictly for the wealthy and it was very interesting to learn how banks like Credit Suisse deal with private banking clients.
Credit Suisse’s Mission
Our visit to Credit Suisse today was very interesting and informative about the banking industry in general. The campus we visited today was actually a Center of excellence for Credit Suisse, one of only five others in the entire world. The Mission of Credit Suisse is to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides operational and technological resiliency. This is a mission that they have successfully met by having a vast array of campuses around the world. Credit Suisse has 530 offices in over 50 countries, mainly based in Switzerland. With over 46,400 employees and assets of 1,268 billion, Credit Suisse is a global leader for private, corporate and institutional clients. They have capabilities in both private and investment banking and serve over 2 million clients privately.
Credit Suisse’s Customers
Credit Suisse has two types of customers; Private and Investment. The private banking sector has 2 million clients which makes up a large part of the company. Private banking requires face-to-face communication which can be hard with so many clients, but Credit Suisse maintains an incredible relationship with its customers based upon honesty and respect as my tour guide said. The Investment side of Credit Suisse is a little different. Usually made up of institutions, government and sometimes individuals worth over 5 million in assets, the Investment side is also a large part of Credit Suisse. My tour guide said that this is where the real money lies; investment banking.
What do Credit Suisse’s Customers Value?
First and foremost, the customers of Credit Suisse value the personal attention and care provided by the employees of Credit Suisse. They don’t feel like they are just a random face in a crowd. The personal attention Credit Suisse places upon its clients, both private and investment is top notch. I asked my tour guide, “What makes Credit Suisse a better bank than other banks? Why would I choose Credit Suisse over another one?” She responded quite simply, the people and the mutual respect amongst clients and employees. Even though I’m not a customer of Credit Suisse, by taking a tour of the building and seeing the people, I get a sense that her comment was spot on. The culture at the building seemed determined yet sociable, incredibly intelligent yet able to communicate with the outside clients.
Credit Suisse’s Results?
On today’s trip, I heard a few facts and figures that I thought were rather interesting. During the information session, they said that the cutoff point at which a person moves from private to investment banking is 5 million in assets. I was just wondering how they came up with this cutoff point. Seems like a sort of arbitrary number. I’ll do more research on this. Also, I thought it was interesting that they only have 46,400 employees. It seems like a lot, but with 2 million private banking clients I think that they would need a lot more to be able to have the face-to-face communication that they talk so highly of. And that’s not even including the investment banking side.
Credit Suisse’s Plan?
We didn’t talk too much about the plan and vision for Credit Suisse in the future. But, they did say that they are always looking to expand to new and developing areas. When asked about how they picked Raleigh as a Center for Excellence, she said that they picked the Raleigh area because it has an incredible amount of monetary potential for them. So, I would believe that they would find areas in the future that are on the rise economically and base more centers there. I think if they keep using their business model and always try and innovate and get better, Credit Suisse will remain at the top of the global banking pyramid in private and investment banking for years to come.
Today we visited Credit Suisse in Raleigh North Carolina. Credit Suisse is a Swedish company founded in 1856. Credit Suisse is essentially a leading bank for private, corporate and institutional clients.
What is the mission?
The mission for the Credit Suisse in Raleigh is to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency.
Who is the customer?
The Customer ranges from big corporations to private individuals looking to invest their money in hopes of seeing growth. Unless you’re worth over $5 million dollars, Credit Suisse will not take your money if you’re a private investor.
What does the customer value?
The customer value’s the growth in their money over a period in time. A lot of their money is being invested in the stock market. Stocks can go up or down but the workers at Credit Suisse value the growth they see in their finances. The customers also value the trust they have with Credit Suisse because they know they’re money is in a safe place.
What are the results?
The results from Credit Suisse are success. The company has been around since 1865 and they are one of the leading banks globally. Credit Suisse made over $1.2 billion in assets last year and they’re on pace to increase that in the coming years.
What is the plan?
The plan for this company is to continue doing what they have been doing over the last 150 years. They are looking to continue expansion specifically in Asia and Europe. Credit Suisse is a very well run company with a bright future.
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