Today the class visited Credit Suisse Bank in Raleigh, North Carolina.
What is their mission?
The mission of Credit Suisse is “to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency”. Credit Suisse is a massive bank that is trying to deliver the best possible financial situations to their customers. They are focused on wealth management, shared services, private banking and investment banking. Their mission is to encourage young talent, enhance their expansion strategy, and better corporate culture. They are one of the leading investment banking and wealth management firms in the world and their devotion to their mission is a primary reason.
Who are their customers?
Credit Suisse is mainly in the investment banking industry, meaning most of its customers are large businesses and corporations instead of wealthy individuals. The main customers are corporations, governments, and institutional investors. They do deal with these wealthy individuals in their private banking sector, but they must have a high net worth value of assets over five million dollars. As a global bank, Credit Suisse works with many large businesses spread across fifty different countries.
What do their customers value?
The customers of Credit Suisse values the companies ability to manage wealth. They are one of the highest regarded banks in the world with a very established reputation. The customers value top quality service and assistance and appreciate the great level of respect received when dealing with Credit Suisse. The bank has received many awards such as the top bank in Switzerland. The customers value the high yield and return ratios along with the companies dedication to service and developing more leadership. Credit Suisse is always looking for young talent with enthusiasm to interact with customers and keep them happy.
What are their results?
The results of Credit Suisse are very impressive. They have been in business for about 150 years and are operating in 50 countries around the world. The bank has over $1.2 billion AUM and has over 40 thousand employees. There results are impressive and continuing to grow. They have been very consistent with their success, even coming out of the 2008 recession on its feet. They are high ranking as leaders in private, corporate and institutional banking. Their most profitable region is the Americas, and private banking is rising in other parts of the world. The bank as 530 offices spread across the world, 38 of the offices being in Switzerland alone. The company has had great results since its founding in 1856 and hopes to continue on this path of success.
What is their plan?
The main plan for Credit Suisse is to expand and grow their customer base. They are in the process of planning to build new buildings around the world to increase their global footprint. They want to continue gaining new young talent by recruiting employees straight out of college. They want to remain number one and think the best plan to do this is by having buildings in the right places for optimal results. Revenue increase is their main priority and the locations of their services is very important to that success. Their goal is to improve their already great reputation and keep their customer base satisfied. They plan to continue to deliver tailor-made and best in class financial solutions to all companies in need and promote their own company in the future.
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