What is Credit Suisse’s mission?
Today we visited the Raleigh Center of Excellence division of Credit Suisse. Credit Suisse is a world-leading bank for private, corporate, and institutional clients, and is headquartered in Zurich, Switzerland. Credit Suisse was founded in 1856 and the current CEO of Credit Suisse is Brady Dougan. The Raleigh Center of Excellence’s mission is: leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resilience.
Who are their customers?
Credit Suisse services a variety of customers, from private banking and wealth management to investment banking. In private banking, they are very focused on the individual and are always trying to “provide tailored services for high network clients.” While investment banking is very institutionally focused. Credit Suisse is very prevalent throughout the world, and has locations in Asia, Africa, the Middle East, North and South America, Europe, and their “home market” is Switzerland. In the Americas, Credit Suisse has 42 offices spanning 14 countries, and they have 19 offices in a total of 12 Asian markets. They are headquartered in Switzerland but about 60% of their employees work outside of Switzerland.
What do their customers value?
Credit Suisse customers value the level of service that their bank provides. Their customers obviously want Credit Suisse to properly invest their money and get them a good return. They also value the experience that Credit Suisse has, because they have been around for over 150 years now. Clients of Credit Suisse definitely value that their money is in a safe place, whether that client is an individual or an entire institution.
What are their results?
Credit Suisse was founded in 1856 and has grown to be a global banking leader. Credit Suisse have a total of about 46,400 employees and over 530 offices and 22 booking centers in over 50 countries around the world. The Raleigh Center of Excellence that we visited was actually just opened in 2005, and has a total of about 1,300 employees. The Raleigh COE has four main functions; Operations, Information Technology, Finance, and Shared Functions, and we did an activity in which we tried to group tasks that each function would have to carry out.
What is their plan?
The Raleigh Center of Excellence has a few programs to prepare prospective and current young employees; the Grow Your Own Program, and their internship program that they told us about. The Grow Your Own Program is for young employees who are trying to develop their own personal networks. They receive a mentor, who has already developed their own network and knows what it takes to succeed in the “corporate world,” and they use them to help develop their networks and be better prepared for future success. Their internship programs are for rising seniors in college and they told us that Elon is one of their favorite and preferred universities to select from. We were told today that “it’s really about molding the future leaders,” and these two programs do a good job of that.
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