Credit Suisse is a high-end private bank that was founded in Zurich, Switzerland in 1856. It offers private banking, wealth management, and investment banking. Credit Suisse has over 530 offices and 22 booking centers, which are located in over 50 countries.
What is Credit Suisse’s mission?

Credit Suisse’s mission is to become the world’s most admired bank. They believe that by focusing on their customers needs and having a strong presence globally will bring them success and an outstanding reputation.

Who is Credit Suisse’s customer?

Credit Suisse’s customers are high net worth individuals that have a net worth of over $5 million and a ton of different businesses. They have a variety of upper class customers that are located all over the world, such as Switzerland, Europe, Middle East, Africa, Americas, and Asia Pacific.

What does their customer value?

Credit Suisse’s customers value they professional and immediate services that Credit Suisse provides. Since Credit Suisse’s customers are from the upper class the customer service is fast and personal. Credit Suisse make sure to provide the best service with the upmost respect.

What are Credit Suisse’s results?

Credit Suisse has seen a ton of success in its years. They received multiple awards in 2012 that back up their success. Some of these awards are best private bank globally; best private bank in Western Europe, in Central and Eastern Europe; and Best private bank in Australia, the Bahamas, Guernsey, Italy, Russia, Singapore, Switzerland, the United Kingdom & the United Arab Emirates. Credit Suisse received more awards that were mentioned and the rest all include the words “best private bank”. They have achieved world recognition and still strive to achieve more global recognition and more success.

What is Credit Suisse’s plan?

Credit Suisse’s plan is “We expect our client-focused, capital-efficient strategy to benefit from a more constructive market environment while limiting our risk exposure in down markets”. Credit Suisse wants to work on eliminating the risks that come along with banking systems but still grow and have a bigger global presence.

Overall Credit Suisse is a very successful company that offers world known quality private banking.

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What is Credit Suisse’s mission?
Credit-Suisse is a large bank in Switzerland, founded in 1856, that mainly deals and investment banking and private banking of high asset individuals. Here’s credit Suisse’s mission for its wealth management clients “we continue to focus on our international growth strategy, most notably fast growing and large onshore markets, as well as our ultra-high-net-worth individual client segment (UHNWI), while building on our strong position in the Swiss market and enhancing our efficiency. Further, we have realigned our organization in the Swiss market to balance growth in market share with operating efficiency.”( Credit Suisse)
Who are their customers?
Credit Suisse is two different kinds of customers and their investment banking branch most of the clients are large corporations governments and institutional investors like hedge funds. Credit Suisse is also involved in a set management for private banking and wealth management. These are primarily wealthy individuals the net worth of over $5 million .
What do their customers value?
The customers of Credit Suisse enjoy top level management of their money and professional interactions with the people handling their money. Since Credit Suisse is a top-level hedge fund management company, they can successfully allocate customers wealth and funds that are low risk and high return, giving its clients creating great annual returns year after year.
What are their results?
While 40% of Credit Suisse’s employees are in Switzerland in Europe, they continue to expand their mobile presence and are now one of the largest banks in the world. They have some the largest companies in the world make them like Lenovo, Baidu, and Nestle. These large companies are the backbone of their investment banking business. The remodel is “our clients have individual goals and ambitions. Credit Suisse is helping to achieve them. Since 1856.”
What is their plan?
Credit Suisse plan is to continue to expand the bank around the world. The plan is continued client focus. In order to reach more clients they are building more banks around the world. They also want to have more major companies invest with them. Credit Suisse has shown that their model of banking works they’ve been doing it for over 150 years, and will continue to do it for many years to come.

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What is Credit Suisse’s mission?

Today we visited the Raleigh Center of Excellence division of Credit Suisse. Credit Suisse is a world-leading bank for private, corporate, and institutional clients, and is headquartered in Zurich, Switzerland. Credit Suisse was founded in 1856 and the current CEO of Credit Suisse is Brady Dougan. The Raleigh Center of Excellence’s mission is: leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resilience.

Who are their customers?

Credit Suisse services a variety of customers, from private banking and wealth management to investment banking. In private banking, they are very focused on the individual and are always trying to “provide tailored services for high network clients.” While investment banking is very institutionally focused. Credit Suisse is very prevalent throughout the world, and has locations in Asia, Africa, the Middle East, North and South America, Europe, and their “home market” is Switzerland. In the Americas, Credit Suisse has 42 offices spanning 14 countries, and they have 19 offices in a total of 12 Asian markets. They are headquartered in Switzerland but about 60% of their employees work outside of Switzerland.

What do their customers value?

Credit Suisse customers value the level of service that their bank provides. Their customers obviously want Credit Suisse to properly invest their money and get them a good return. They also value the experience that Credit Suisse has, because they have been around for over 150 years now. Clients of Credit Suisse definitely value that their money is in a safe place, whether that client is an individual or an entire institution.

What are their results?

Credit Suisse was founded in 1856 and has grown to be a global banking leader. Credit Suisse have a total of about 46,400 employees and over 530 offices and 22 booking centers in over 50 countries around the world. The Raleigh Center of Excellence that we visited was actually just opened in 2005, and has a total of about 1,300 employees. The Raleigh COE has four main functions; Operations, Information Technology, Finance, and Shared Functions, and we did an activity in which we tried to group tasks that each function would have to carry out.

What is their plan?

The Raleigh Center of Excellence has a few programs to prepare prospective and current young employees; the Grow Your Own Program, and their internship program that they told us about. The Grow Your Own Program is for young employees who are trying to develop their own personal networks. They receive a mentor, who has already developed their own network and knows what it takes to succeed in the “corporate world,” and they use them to help develop their networks and be better prepared for future success. Their internship programs are for rising seniors in college and they told us that Elon is one of their favorite and preferred universities to select from. We were told today that “it’s really about molding the future leaders,” and these two programs do a good job of that.

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Credit Suisse’s Mission

Credit Suisse is a leading bank for private, corporate and institutional clients with a global reach. Credit Suisse advises clients in all aspects of finance, across the globe and around the clock. Credit Suisse’s mission as a company is to leverage the geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency. Credit Suisse is involved in investment banking and wealth management for companies worldwide as well privately wealthy individuals (5 million dollars of personal wealth or more to qualify).

Credit Suisse’s Customers

Credit Suisse has two different types of clients. They have an investment banking industry which is where most of their clients come from being large corporations, governments, and institutional investors such as hedge funds, in need of having their money managed. The other clients that Credit Suisse deals with are from private banking and wealth management. These clients are made up of the wealthy individuals who have their own personal money managed by them, and as I previously stated, in order to qualify for this category you must have a minimum of five million dollars.

Credit Suisse’s Customer Values

Credit Suisse’s clients really only value one thing when they engage in their services which is getting more money. No client whether it be a company or wealthy individual invests in Credit Suisse to lose their wealth or have their money stay at the same level. Credit Suisse’s clients expect continual gains in their funds throughout the years. Credit Suisse’s clients also value their track record. In the 2008 financial crisis, Credit Suisse retained its assets much better than their competitors. Credit Suisse’s clients also value the attention and care they get from the company. In such a competitive market with relatively easy ways to clients to competitors, Credit Suisse needs to stay in constant contact with their clients and make sure they are helping them in every way possible.

Credit Suisse’s Results

Credit Suisse’s results of expanding their business globally are extraordinary. They have 530 offices located in a total of 50 different countries with an employee count of 46,400. The employee breakdown is 59% outside of Switzerland with 24% of that being in the Americas, 20% in Europe/the Middle East/ Africa, and 15% being Asia Pacific. Credit Suisse currently has assists under management of 1,268 billion swiss francs. A fun fact we learned today was that their most profitable region is North and South America. Also the Raleigh Center that we visited today has only been open since 2005 and has grown its staff up to 1,300 people.

Credit Suisse’s Plan

Credit Suisse’s website lists out a plan to continue focussing on their international growth strategy. Mainly by investing in fast growing markets, large onshore markets, and ultra-high-net-worth individual client segment. Another big focus of Credit Suisse for the future is improving on their efficiency. They want to increase their clients accounts at a faster rate by focusing on liquid, scalable alternative investment products as well as multi-asset class solutions. In the end Credit Suisse also plans on exiting their less capital-efficient businesses by selectively optimizing their footprint.

Credit Suisse was a great last company to see in an area of our state where a lot of major businesses are located. One of the interesting things we learned about with this company that most didn’t mention was their internship program and how they go about hiring students out of college. I also appreciated how this was the first company that actually suggested and asked us all to apply for their internship program. When touring the building it was interesting to see the cubical setup and how they made it identical on every floor. I thought it was unique and interesting how they also label their room names by random floor wide categories, including the fourth floor a college mascot theme with a room named after Elon.

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Credit Suisse is a leading financial services company who aims to help its clients from all over the world at any time they seek assistance. They operate as an integrated bank, and combine their two global divisions of private banking/wealth management and investment banking, in order to provide customers top-of-the-line high quality service and custom products. Their global divisions are located in Switzerland, Europe, Middle East and Africa, Americas and Asia Pacific. Besides Lab Corp, this business is the only one of all the businesses we visited that I have heard of prior to this class.

Credit Suisse’s main customers are top banks, commerce centers and stock exchanges across the United States and globally. Through their customers, they exchange high quality and important information and ideas about the financial industry. Credit Suisses’ mission is to take their client-focused and capital-efficient strategy to benefit from a constructive market environment while limiting their own risks in down markets.

Credit Suisse’s company values are maintaining a superior customer service outlook by listening thoroughly to what the individual client is looking for and offering them our advice through phenomenal solutions to their inquiries and eventually enabling them to make the best possibly decisions to achieve their goals in the financial industry. Credit Suisse’s customer’s values are to receive high quality financial advice from the most highly trained and esteemed financial advisers in the world. They are trusting a single company with tall of the decisions made regarding their financial investments and decisions- they should receive plenty of options, details, and forecasts.

This company’s plans for the future are to follow the 12 steps of their business plan; summary, company and strategy, products and services, market and customers, competition, marketing, production, delivery and procurement, research and development, location and administration, information and communication technology, management, management instruments, organization, risk analysis, and finance. By continuously maximizing the thought process behind each one of these factors, Credit Suisse believes it will have a competitive edge in their market. This company is also trying to maintain a sustainable practice by being greenhouse gas neutral since 2006 in Switzerland, where their headquarters is located. The results for this company are indubitably positive- it is a huge, ubiquitously known corporation, providing over 46,000 employees jobs since 1856.

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Today we visited Credit Suisse in Raleigh North Carolina. Credit Suisse is a Swedish company founded in 1856. Credit Suisse is essentially a leading bank for private, corporate and institutional clients.

What is the mission?

The mission for the Credit Suisse in Raleigh is to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency.

Who is the customer?

The Customer ranges from big corporations to private individuals looking to invest their money in hopes of seeing growth. Unless you’re worth over $5 million dollars, Credit Suisse will not take your money if you’re a private investor.

What does the customer value?

The customer value’s the growth in their money over a period in time. A lot of their money is being invested in the stock market. Stocks can go up or down but the workers at Credit Suisse value the growth they see in their finances. The customers also value the trust they have with Credit Suisse because they know they’re money is in a safe place.

What are the results?

The results from Credit Suisse are success. The company has been around since 1865 and they are one of the leading banks globally. Credit Suisse made over $1.2 billion in assets last year and they’re on pace to increase that in the coming years.

What is the plan?

The plan for this company is to continue doing what they have been doing over the last 150 years. They are looking to continue expansion specifically in Asia and Europe. Credit Suisse is a very well run company with a bright future.

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What is their mission?

The mission of Credit Suisse is to provide companies, institutional clients and high net-worth private clients worldwide with advisory services, comprehensive solutions, and excellent products. They are willing to assist the customers to their best ability and make working with them a pleasant experience.  This mission shows that Credit Suisse is very committed to their customers, knowing exactly what they will do to help them.

Who are their customers?

The customers of Credit Suisse are corporations, governments, and institutional investors, including hedge funds, and private individuals. Credit Suisse is mainly in the investment banking industry, which means most of its customers are large businesses and not wealthy individuals.  Credit Suisse is able to cater to the needs of many high net value customers with offices across the world, as well as serve businesses in economic hotspots such as Tokyo, Hong Kong, New York City, and London.

What do their customers value?

Credit Suisse is a trusted, high-profile bank which customers expect to do what is best with their money or loans.  Their customers recognize their skills and success and use this when choosing Credit Suisse over their competitors.  They have received honors from Forbes as being one of the most admired companies, being named the top bank in Switzerland, and consistently holding excellent yield and return ratios.

What are their results?

Credit Suisse is one of the top banks in the world and has been in existence for over 150 years.  With 530 offices throughout 50 countries across the world, the bank currently employs 46,400 people.  Their total sales and assets this past year were over $1.6 billion.  The Raleigh location has grown to 1,400 employees since its opening in 2005.

What is their plan?

Credit Suisse plans to continue to grow and expand.  They hope to remain number one while also improving upon their current successes.  Innovation and revenue increase are priorities to Credit Suisse, and they plan to do all they can to keep up with technology changes and promote their company going into the future.

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What is VF’s mission?

VF is responsible for managing the industry’s most efficient and complex supply chain, which includes multiple geographies, product categories and distribution channels. VF’s mission is to grow by building  leading lifestyle brands exceed the expectations of their consumers, customers, shareholders and business partners. They provide retail partners with consistent solid execution and outstanding service and  continually find ways to improve their performance and generate bottom line results. VF Corporation shares a deep commitment to diversity and conducts their business with the highest levels of honesty, integrity and works on forming a positive working environment based on creativity, collaboration, and congeniality.

Who are VF’s customers?

VF’s largest and fastest-growing coalition is Outdoor & Action Sports, which accounted for 54 percent of revenues in 2013. Their Outdoor & Action Sports brands included, The North Face, Vans, Timberland, JanSport, Eastpak, Reef, Kipling, Napapijri, lucy, Eagle Creek and Smartwool.  Many of these brands listed are worn by are very classmates including myself. This goes to show the influence and share that VF corporation has on the market of Outdoor and Action Sports brands.

What Do VF Corp Customers Value?

Customers value the services and products that VF provides. VF Corporation is a global leader in branded lifestyle apparel and footwear and with a diversified portfolio of powerful, global brands, supported by powerful platforms, customers value the ability that VF has to create the right strategies and the right people to continue to grow. Customers value the company’s six growth initiatives that are crucial to their success these include building lifestyle brands, expanding internationally and serving consumers directly.

What Are VF Corps Results?

VF Corp has become a publicly traded company, with a stock share on the rise. VF is an $11 billion apparel and footwear powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. With their expertise in both the art and science of apparel, this has allowed them to build a sustainable base for continued long-term success.

What is VF Corp’s Plan?

In June 2013, VF Corp we will have updated their long-term targets to reflect the confidence that they have for their future. With a goal of reaching $17.3 billion in revenues by 2017, will be achieved by strong growth from their highly profitable Outdoor & Action Sports, international and direct-to-consumer businesses. VF plans on boosting up their stock to 18.00 Dollars a share. During the next five years, they are plan on decreasing their presence in China because of the price inflation. VF will continue to compete in their competitive market and expand their capital by buying out some larger companies to give them a higher edge on the market.

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What is Sandviks mission?

Sandvik’s mission is to be the first choice for businesses and provide the best possible value for its main stakeholders: customers, shareholders and employees. Sandvik is a global industrial group with advanced products and equipment with world-leading positions in selected areas. As of 2014, the Group has around  49,000 employees and representation in 130 countries, with annual sales of about 99 billion SEK, which is around 15 billion U.S dollars. Sandvik provides it customers with a unique expertise in materials technology and extensive insight into customer processes. This combination has provided world-leading positions in three primary areas: tools for metal cutting in cemented carbide and high-speed steel as well as components in cemented carbide and other hard materials, equipment and tools for the mining and construction industries and products in advanced stainless materials, special alloys, metallic and ceramic resistance materials and process systems.

Who are Sandviks Customers?

The Sandvik Group conducts operations in five business areas with responsibility for research and development (R&D), production and sales of their respective products: Sandvik Mining, Sandvik Machining Solutions, Sandvik Materials Technology, Sandvik Construction and Sandvik Venture. Sandvik’s customers  appear all around the board, including the automotive and aerospace industries, mining and construction operations, chemicals, oil and gas, power, pulp and paper, household appliances, electronics, medical technology and pharmaceuticals industries. Approximately two thirds of the products are industrial-consumption products and one third consists of investment goods.

What Do Sandvik Customers Value?

Customer’s value the fact that Sandvik grows by growing its customers and by improving business quality for their main stakeholders. Customers  value the fact that Sandvik is operating based off of 150 years of experience and they drive innovation and generate market-leading products which adds value to their customers’ business development and makes their challenges easier to conquer and resulting to great success.

What Are Sandvik’s Results?

The results from Sandvik’s business strategy is that they have become one of the best high-technology engineering group with operations in 130 countries, 49,000 employees and annual sales of about SEK 99 billion. The Group occupies a world-leading position in selected areas and they are able to achieve maximum value creation through higher growth and profitability. Making Sandvik an even more attractive company in their market and for their main stakeholders.  Sandvik provides its customers with the best quality products with the best quality materials and services.

What Is Sandvik’s Plan?

With understanding Sandvik long history in the manufacturing market, one can understand that simply, their plans for the future will always meet tradition values that their company has instilled since the beginning. When the company was first created by Göran Fredrik Göransson in 1862, they established two basic values that they still believe and stick by. These values consist of  keeping up with constant technological development and keeping close contact with their customers. Sandvik plans on keeping up with being sustainable and keeping the customers and employees satisfied. With the great success that the company has achieved, they will never stop thriving. Sandvik plans on creating a new standard for their products and plans to keep on expanding their company and increase its wealth, industrial innovation and decrease its energy consumption. Sandvik corporation has made a reputation for themselves and plans of being the leader for their ever growing market.

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For our last visit of the class, we drove to Raleigh for an interactive visit with Credit Suisse. Founded in Zurich, Switzerland in 1856, Credit Suisse is a leading financial services company that specializes in the areas of private banking, wealth management, and investment banking. Their products and services include global securities sales, trading and execution, prime brokerage/capital raising/advisory services, and comprehensive investment research.  The company employs about 46,400 people and has 530 offices located in over 50 countries across the globe. Registered shares of Credit Suisse Group AG (CSGN) are listed in Switzerland (SIX) and as American Depositary Shares (CS) in New York (NYSE).

The mission of Credit Suisse is to leverage geographic diversity and new sources of talents to create a cost effective global business support center that provides operational and technological resiliency. The Credit Suisse brand is an expression of their client focused business approach and our aim to become the world’s most admired bank.

The customer base of Credit Suisse is comprised of corporations, governments, institutional investors, including hedge funds and private individuals. They advise advise and manage portfolios and other investment vehicles for these clients. Credit Suisse has over 2 million private clients each with a minimum income of 5 million dollars. With 38 offices in Switzerland, the country holds over 100,000 of the business’ corporate and institutional customers.

The customers of Credit Suisse value reliable banking and high quality support services above all else. As a company that has been profitable and handling peoples money for over 150 years, their customers expect to be interacting with kind employees and given trustworthy advice that will lead them to financial success. Their customers value Credit Suisse’s name and the fact that they contribute to the success of globally established bank.

The results show that Credit Suisse provides nothing less than what they promise to their customers. With asses under management of over CHF 1,268 billion and a fee-based margin of 49 basis points, the company stands as a leading bank for private, corporate, and institutional clients. Furthermore, with 24% of their employees being located in the Americas, 20% in EMEA, and 15% in the Asia Pacific region, the company stands strong in the world’s largest markets and continues to grow.

The plan for Credit Suisse moving forward is defined by the company’s client-focused, capital-efficient strategy, which will benefit them from a more constructive market environment while limiting risk exposure in down markets. Along with this and hiring the most talented staff in their respective fields, Credit Suisse stresses corporate responsibility in banking, society, dialogue, for the environment, and as an employer.

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