Today we visited the Center for Creative Leadership in Greensboro. They have a beautiful facility that is landlocked by the watershed, but they have designed the center to look like a college campus which gives it an inviting feel. The center is a nonprofit organization, despite how it does not come off like it only runs off of peoples donations. It was founded in 1970 as a research think tank by the Richardson Foundation. The CCL reaches more than 120 coutnries from locations on 4 countries. They have facilities in Greensboro, San Diego, Brussels Belgium, Russia and CIS, and also Singapore. They are the heads of the leadership world, and it is clear that they will do what ever it takes to remain successful.
The mission of the CCL is to provide what no one else can: unparalled expertise in helping individuals ad organizations around the world unlock their leadership potentials. This just goes to show how they have a passion to be the best and with their help, a person can gain the leadership skills to make them the most successful at what they do.
The customers of the CCL are anyone who desires to obtain the highest of quality leadership training that they can, and many companies send their people there. Some of these people are individual contributors, professional staff and emerging leaders. Leaders of individual contributors, leaders and managers or senior professional staff, leaders of functions or divisions, leaders of enterprise, upper-level executives and senior managers responsible for strategy in their organizations, leaders of cross-functional or dispersed teams, leaders responsible for managing, coaching or leading others, HR managers, executive coaches and consultants, Mid- to senior- level women managers or HR professionals. As one can see, there are so many different positions that attend the CCL and from here they can help turn an average company or organization into an elite one.
What the customer values is simple.. they value the top of the line leadership training for themselves or for their employees. There are so many different programs that the CCL offers, the customer wants the one that will help better all the aspects of the work field that they are working in.
The results are clear, that the CCL has become the top of the leadership training world and only want to get better at what they do. Last year the Ccl had a total revenue of 99.2 million dollars, which for a nonprofit organization is nearly out of this world. Of this 99.2 million, 85.7% came from tuition, program and coaching fees, then 5.9% was products and publications, 5.8% grants and research contracts, 1.7% licensee royalties and fees, and finally 0.9% donations and other income.
The plan for CCL is to continue to improve and make new discoveries in the field of leadership. Deborah Friedman who gaves us the tour said that CCL wants to be cutting edge, and they are never satisfied with the success that they have had and want to continue to improve and do new things. Also in there CCL annual report, they found five big ideas that they are going to now focus on; get your brain in the game, expand the leadership equation, nurture your network, power up nonprofit partnerships, and elevate coaching impact. Form these plans and the success that the CCL has already attained, it is clear that they have everything going on for themselves and will continue to be pioneers in the field of leadership.
Follow
