Today we visited Credit Suisse in Raleigh North Carolina. Credit Suisse is a Swedish company founded in 1856. Credit Suisse is essentially a leading bank for private, corporate and institutional clients.
What is the mission?
The mission for the Credit Suisse in Raleigh is to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency.
Who is the customer?
The Customer ranges from big corporations to private individuals looking to invest their money in hopes of seeing growth. Unless you’re worth over $5 million dollars, Credit Suisse will not take your money if you’re a private investor.
What does the customer value?
The customer value’s the growth in their money over a period in time. A lot of their money is being invested in the stock market. Stocks can go up or down but the workers at Credit Suisse value the growth they see in their finances. The customers also value the trust they have with Credit Suisse because they know they’re money is in a safe place.
What are the results?
The results from Credit Suisse are success. The company has been around since 1865 and they are one of the leading banks globally. Credit Suisse made over $1.2 billion in assets last year and they’re on pace to increase that in the coming years.
What is the plan?
The plan for this company is to continue doing what they have been doing over the last 150 years. They are looking to continue expansion specifically in Asia and Europe. Credit Suisse is a very well run company with a bright future.
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