Today we went to SAS, an informational and big data analytics company. It is considered one of the best companies to work for in the entire world and has campuses everywhere from Greensboro to Singapore to France.
Their main customers are made up of companies needing information analyzed and stored. They tend to take big data and find what parts of it are relevant to a company. Once they have broken up the data they then have systems that allow their clients to move the data into a graph or other visual to be used in a presentation or report.
The customers are given easy access to information and an easy way to organize it because of SAS and it’s programs. That’s exactly what the customers want. Plus they are able to take the massive amounts of data they have access to and be given what’s actually important from it.
After being a start up company in a single building back in the 80’s SAS has become one of the worlds biggest players in business analytics. The customers of SAS are extremely satisfied due to small things such as a free customer service team that is available at a moments notice. There’s no waiting on the phone being told that “your call is very important to us”, and no computer voice telling you to press certain numbers to point you in the right direction. Customers have even gone to SAS to learn more about their company culture and how to simulate their business model. Another great feature is that SAS products are leased, therefore when there is an upgraded version created companies simply change their lease, they never have to buy a new product.
In the future SAS plans on simply staying at the top of it’s industry. The only real competitor it has is SAP, a german company that also deals with big data. The other competitors tend to only be able to compete in one sector or one area of SAS’s business.
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