The Center for Creative Leadership was a good place to go to in my opinion. It was very informative about not only what the company does for other people but it was also a good trip for personal reflection on how us as individuals are leaders and how we can be more of a leader in certain areas. I understood why we were doing all of the interactive exercises, but I feel like they got a little bit repetitive at times and from how the presenter was acting to some of the repeated responses, it seemed like she was sort of having the same opinion. But don’t get me wrong I understood why we were doing these individual reflection-type activities and how we can use our leadership skills. From the presentation and tour, the mission statement is very spot-on about what they do. The mission of the Center for Creative Leadership is to provide unparalleled expertise in helping individuals and organizations around the world unlock their leadership potential.
CCL’s customers are individuals and companies who are trying to improve themselves in terms of their personal life and careers. It is very important for individuals and businesses to be looking for how they can improve themselves because in retrospect, one should always be looking for where they can improve upon their past success and how they can make their previous success even better. This is who CCL is focused on, the people who are searching for this success while also trying to reflect on what they have been doing right in the past.
The customer values creative learning opportunities so that they go into these conferences and programs knowing that the people they are about to meet should have enough education in this industry to evaluate them and give them the right exercises and pathways to follow. The customers value professional help with activities and future plans that are conducive to the betterment of themselves and the people around them, or their organization.
The result of CCL is that they will continue to provide their customers with great services that are effective. The customers are paying thousands of dollars for the programs that Deborah Friedman presented to our class, so if they do not see improvement then the results of the CCL are completely flawed. She never told us this, but since there is a waiting line for some of the programs, they must be coming up with new ideas for programs so that there is less of a wait and people can use their services as soon as possible. Overall, the results of the CCL are to keep successfully helping individuals and organization reveal their inner leadership skills to themselves.
The plan of the CCL is to pretty much follow what is in their 2011-2012 annual report that was given to us during their presentation. There are 5 big ideas in the report: 1) Get your brain in the game, 2) Expand the leadership equation, 3) Nurture your networks, 4) Power up non-profit partnerships, and 5) elevate coaching impact. CCL’s plan is to continue to provide excellent services to the people that wish to improve their leadership capabilities. In my personal opinion, I think the networks portion is the most important part of the report because it really provides the basis for all of the other big ideas. Who you know can provide insight to every single one of the other big ideas.
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