What is VF’s mission?
The mission of the Jeanswear department at VF is to become the leading Jeanswear and lifestyle apparel company in North America by offering our customers branded product solutions at compelling value. The mission of the company is to target the correct market customer for each of their styles of jeans and produce results that will allow the revenue of the company to increase steadily.
Who is VF”s customer?
The VF customer is a very specific target market. Although the Jeanswear products are sold to various retailers, including mass retailers, western retailers, and department stores, each sale in each style of market attracts a specific type of customer. The Jeanswear customer who shops at Wal-Mart may value a different style of jeans product than the customer who shops at Macys, and also will be willing to spend a different amount of money. The customer is a cowboy, an American citizen, and people who love the great outdoors.
What does the VF customer value?
The VF customer values the authenticity of the wrangler, lee, and other various brands. People buy the VF products so that they can live vicariously through the meaning behind the designs of the products. Men who buy the Wrangler Western line are men who typically work on farms or fully embrace the lifestyle involved with living in the west. These customers value the authenticity of the designs of the products and also the quality that goes into each design.
What are VF’s results?
The company has met much success so far. Having been in business for nearly 115 years, their profits have continued to grow as well as the lines of products that they have acquired. With billions of dollars in income each year, the VF Corporation has pulled in nearly 2.2 billion dollars in revenue from just the Jeanswear department alone.
What is VF’s plan?
The plan for the company is to continue meeting the success it has currently. The way that they run their business has obviously worked for them for all of the years that they have been up and running and they plan to continue to meet that same success. With projections to produce nearly 3 billion dollars in business in the coming years rather than just 2.2 proves that the company has plans to continue expanding and acquiring addition brands.
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