Today, our class visited Credit Suisse, in Raleigh, North Carolina. Credit Suisse was founded in 1856 with its headquarters located in Zurich, Switzerland. Credit Suisse has over 530 offices in over 50 different countries and is continuing to expand.
Credit Suisse’s mission is to deliver tailor-made and best in class financial solutions to their client. The center of excellence that we visited today has a mission to provide leverage for geographic diversity and find new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency. The Chief Executive Officer of the company, Bradley Dougan is continuing to stand by this mission and is consistently helping the business acquire new customers.
Credit Suisse has a wide range of customers depending on the branch that they fall under. Private banking mostly deals with high-wealth executives that tend to have more than 5 million dollars available to invest. Investment banking mostly deals with institutions and corporations, who are in need of investment guidance of the fund that they control. Credit Suisse steps in this role and helps make the decisions of where and how they should invest their money.
Credit Suisse has a massive global reach with success in almost every region of the world, which, the customer’s value greatly. Because Credit Suisse has access to every corner of the global market, they have a much higher success rate in making money than most other investment bankers.
Credit Suisse’s results are very successful and are continuing to expand. With over 1.2 billion dollars of assets last year, Credit Suisse has proved itself to be extremely consistent with their success. Being around since 1856, it is truly amazing that Credit Suisse has been able to stay above their competitors year after year. Also, Credit Suisse has found most of its success in the Americas but their international branches are continuing to grow.
Credit Suisse has a plan to continue to expand and acquire more clients. There are some plans for Credit Suisse to build new facilities in different areas to increase their global footprint and remain at the top. After the economic collapse in 2008, Credit Suisse has fought back valiantly and is growing exponentially with help from the rising economic trends.
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