In todays class visit we ventured an hour away to Credit Suisse, the leading bank for private, corporate, and institutional clients, in Raleigh, North Carolina. The company was founded in 1856 in Zurich, Switzerland and has expanded globally in more than fifty different countries. Today, they have reached to Asia/Pacific, Europe, the Middle East, Africa, and of course the Americas, employing over 46,400 employees in over 530 officies and 22 booking centers. We visited the Raleigh CoE, which was newly opened in 2005, employing 1300 men and women who focus on functions like operations, information technology, finance, and shared functions at the firm.
The mission of Credit Suisse is to leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency. Through trading and execution, prime brokerage and capital raising, global securities sales, and advisory services, they are able to fulfill the customer’s needs for assistance.
The customers of Credit Suisse are corporations, governments, and institutional investors, including hedge funds and private individuals. These customers value the professional assistance by Credit Suisse banking and the best in class financial solutions they offer. They also value their global presence throughout the world, which inevitably will help corporations and investors who are located internationally get the same services abroad. Lastly, they value the employee’s intelligence, availability, and services they provide.
The results of Credit Suisse are very clear. They are continuing to grow and expand globally and are one of the most popular private banks in the world. Credit Suisse achieved the award for the best private bank globally, as well as best private bank in Western, Central, and Eastern Europe, along with many other places like Singapore, Switzerland, the United Kingdom, and Italy. They have also been attractive as a sponsor, especially in Switzerland, where they are the main sponsor for football, golf, and equestrian sport.
Credit Suisse’s plans, as well as most other companies, is to continue their success as a globally dominant company. They want to continue to be the best private bank in the entire world. They plan to continue to deliver tailor-made and best in class financial solutions to all companies in assistance, as well as further increasing market share in Switzerland across client segments. Credit Suisse is always trying to better develop their brand and show how their services could be of great help to any businesses.
Follow
