Credit Suisse’s Mission
Credit Suisse is a leading bank for private, corporate and institutional clients with a global reach. Credit Suisse advises clients in all aspects of finance, across the globe and around the clock. Credit Suisse’s mission as a company is to leverage the geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological resiliency. Credit Suisse is involved in investment banking and wealth management for companies worldwide as well privately wealthy individuals (5 million dollars of personal wealth or more to qualify).
Credit Suisse’s Customers
Credit Suisse has two different types of clients. They have an investment banking industry which is where most of their clients come from being large corporations, governments, and institutional investors such as hedge funds, in need of having their money managed. The other clients that Credit Suisse deals with are from private banking and wealth management. These clients are made up of the wealthy individuals who have their own personal money managed by them, and as I previously stated, in order to qualify for this category you must have a minimum of five million dollars.
Credit Suisse’s Customer Values
Credit Suisse’s clients really only value one thing when they engage in their services which is getting more money. No client whether it be a company or wealthy individual invests in Credit Suisse to lose their wealth or have their money stay at the same level. Credit Suisse’s clients expect continual gains in their funds throughout the years. Credit Suisse’s clients also value their track record. In the 2008 financial crisis, Credit Suisse retained its assets much better than their competitors. Credit Suisse’s clients also value the attention and care they get from the company. In such a competitive market with relatively easy ways to clients to competitors, Credit Suisse needs to stay in constant contact with their clients and make sure they are helping them in every way possible.
Credit Suisse’s Results
Credit Suisse’s results of expanding their business globally are extraordinary. They have 530 offices located in a total of 50 different countries with an employee count of 46,400. The employee breakdown is 59% outside of Switzerland with 24% of that being in the Americas, 20% in Europe/the Middle East/ Africa, and 15% being Asia Pacific. Credit Suisse currently has assists under management of 1,268 billion swiss francs. A fun fact we learned today was that their most profitable region is North and South America. Also the Raleigh Center that we visited today has only been open since 2005 and has grown its staff up to 1,300 people.
Credit Suisse’s Plan
Credit Suisse’s website lists out a plan to continue focussing on their international growth strategy. Mainly by investing in fast growing markets, large onshore markets, and ultra-high-net-worth individual client segment. Another big focus of Credit Suisse for the future is improving on their efficiency. They want to increase their clients accounts at a faster rate by focusing on liquid, scalable alternative investment products as well as multi-asset class solutions. In the end Credit Suisse also plans on exiting their less capital-efficient businesses by selectively optimizing their footprint.
Credit Suisse was a great last company to see in an area of our state where a lot of major businesses are located. One of the interesting things we learned about with this company that most didn’t mention was their internship program and how they go about hiring students out of college. I also appreciated how this was the first company that actually suggested and asked us all to apply for their internship program. When touring the building it was interesting to see the cubical setup and how they made it identical on every floor. I thought it was unique and interesting how they also label their room names by random floor wide categories, including the fourth floor a college mascot theme with a room named after Elon.
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