Today we visited Honda Manufacturing in Swepsonville. They have a very busy and well-organized system for making their products. They make motors for lawnmowers, go-carts, leaf blowers, pressure washers and snow throwers. Honda is a global company and this one here in Swepsonville is the biggest, flowed by the Jialing-Honda and then the Thai Honda. Honda mass produces these motors and does so with the highest quality. Last year they had 6.12 million dollars in sales. Honda also built 1.5 million vehicles and they believe that will rise to 2 million in the next two years. To understand how fast they make an engine, every 6 seconds an engine is made and that correlates to roughly 2 million a year. The total sales last year for all of Honda were 284 million dollars, which goes to show how successful this company is.
Honda does not have a mission statement per say, but rather have some beliefs and a principle that they follow. Their beliefs are respect for the individual, and the three joys: buying, selling, and creating. The principle of Honda is maintaining a global viewpoint; they are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. These just go to show how Honda knows exactly what it takes to be successful in a competitive market and still make the best product they can.
The customers of Honda are both the individual who purchases a product made by Honda or a product that uses a Honda engine, as well as the big companies such as Home Depot who buy their products and sell them. Honda sells to big chains like Home Depot, but also has its own Honda stores that allow a person to purchase a product and for a bond with someone who knows everything there is to know about that product.
The customer values a quality product that will last them for many years and not require constant servicing or replacement after a few years. Honda does sell their products for a little more than their competitors, but its like the saying says, you get what you pay for and with Honda you are getting the best lawnmowers on the market and the best engines for any product that uses them. The customer also values the fact that Honda Manufacturing has never laid off a person in all the American plants and have also had the number one spot on customer reports the past nine years, which shows how high of quality their products are.
The results of Honda start with their stellar track record of being number one on consumer reports nine years and still going. From this you can see the success of revenue at 284 million dollars last year. Another aspect that shows the results of what Honda has done is that they sell their engines to many of their competitors, which goes to show how much better the quality of their products are compared to the competition.
The plan for Honda is to keep working and innovation. They want to keep tweaking their products and to try and make them more user friendly. They also want to bring in some new products, such as a snow thrower that they plan to introduce with in the nest year. Then there is a self operating lawnmower that Honda is currently working on and testing over in Europe that they could end up bringing over to the US, but as of now would sell for around $1,000 for this lawnmower.
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