What is SAS’s mission?
SAS’s mission is to help organizations and businesses transform the large amount of data each business has into meaningful and purposeful information that the business can use to remain competitive in their industry. By analyzing any company’s data, SAS is able to tell the company its history, what is and isn’t working, and what opportunities are available for them in the future. SAS originally stood for Statistical Analytic Software and has been a privately owned business since it was founded. SAS has spread from a single building business in Raleigh, North Carolina assisting agricultural business to being used in more than 65,000 different businesses in over 135 countries. Of all of these businesses, ninety of the top one hundred companies in the Fortune 500 list have used SAS.
Who is their customer?
As mentioned above, SAS has had over 65,000 customers during its history and its customers are from a variety of industries. Their customers include 99 of the top 100 banks in the world, including Scotiabank. The Federal Government, Foxwoods Resort Casino, and CAN Insurance, also use SAS for various purposes. In addition, one of the industries has its strongest grip on is the retail industry. Retail giants such as Polo Ralph Lauren and Kohl’s use SAS regularly to gain an edge over competitors in the clothing market.
What does the customer value?
Despite the variety of industries their customers come from, all SAS customers value the innovation, efficiency, and high quality of software they receive by using SAS as their software provider. In addition, they value the stability SAS has always has, whether it be the loyalty of their employees or the rules they have in place to protect themselves from crimes such as money laundering. The customers know that SAS is always ahead of the curve because they have the most sophisticated analytical tools for data and the customers value this expertise.
What are their results?
The results of SAS’s business are very plain and positive. In 2012 they collected worldwide revenue of $2.87 billion dollars, and by doing so improved on their revenue from the previous year. 2012 marked the 36th year in a row that SAS has grown its revenue, which is almost unheard of in today’s economy. In addition, it has grown to 13,814 employees spread across four different continents with customers in 140 countries. Look inside the company, while the U.S. average for a company’s employee turnover rate is 15.5%, SAS has a turnover rate of only 4%, which demonstrates the extreme loyalty its employees have to their company.
What is their plan?
SAS is the leading business in its industry but despite this it plans on continuing to innovate and develop cutting edge software that will give its customers an even greater advantage in their respective industries. A huge area they are hoping to improve on in the coming year is in mobile technology which is more user friendly than past technology. With the invention of iPhones, iPads, tablets and other portable devices, they plan on creating apps and shortcuts for customers to make it easier for them to business and other transactions.
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