CCL’s Mission
As a non-profit organization, CCL’s mission is to educate high-level executives on the importance and benefits of leadership for their companies. As we learned from our guide, intelligence is an important skill to have, but without any solid and useful leadership skills, all of the intelligence is for nothing. They have several different types of programs to suit the needs of all individuals interested in learning more about how they can improve their ability to be a leader.
CCL’s customers
CCL mostly serves high C-level business men and women from around the country. Its world headquarters are based here in Greensboro, NC but also has spots all across the world including Singapore, Brussels Belgium, Russia and San Diego. It reaches more than 120 countries. Almost 21,000 leaders from 3,000 organizations engage with CCL each and every year to think and act beyond the boundaries that limit their effectiveness. These are individuals looking to enhance their personal leadership effectiveness and bring it back to their companies to instill positive change.
What do customers of CCL value?
While the cost of the CCL programs are quite high, the value that the customers receive from participating in the programs are very meaningful. The skills they acquire not only help immensely in their business and professional lives, but also with every day life as well. As much as CCL will help them make money, an effective leader will help in all ways of life. For the money, the program is completely worth it and that is why companies continually send their employees back to CCL organizations each and every year. Investing in the employees leadership skills is the best way to invest in the overall health and longevity of the company.
What are CCL’s results?
CCL has continued to be at the top of the line for leadership education throughout the world. At almost 21,000 individuals per year, it has been a very popular spot for top companies to send their employees. This is evidence alone to prove how useful and revered CCL is to its clients. But even take a look at the companies that CCL has served. The list includes Wells Fargo, CNN, Ford, Time Warner and World Bank just to name a few. So many top companies have used CCL in the past. Although it’s hard to prove the relationship between leadership and the amount of money a company makes as a result statistically, there is no doubt that leadership is the only thing that makes a company successful. Proper leadership results in successful companies.
What is CCL’s plan?
CCL’s plan is to always keep on the cutting edge of leadership skills. While they could probably rest on their previous success and business models, CCL is always looking to improve upon the way they conduct themselves. The topic of leadership will not change, but the ways CCL will analyze and choose to teach their clients about the different facets of leadership will change. By challenging themselves to not stay comfortable doing the same thing year to year, CCL will continue to be one of the top educational Leadership educators in the world for years to come.
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