The Proximity Hotel is a luxury hotel, located in Greensboro, that takes pride in and sustainability. The mission of the Proximity Hotel is to provide it highest level of LEED sustainability, platinum. While offering a luxury hotel experience.
Sustainability is in every facet of Proximities’ operations. For example, the Prints works Bistro offers only local fresh produce, offering a view of the retail garden. The hotel’s sustainability not only helps the environment but also helps the triple bottom line, it helps people and helps the company become more profitable as well as benefiting the environment. The hotel was built by the owners of the hotel, was built to last for many years. Even though the hotel cost $30 million to build, many unnecessary costs were avoided. For example the walls are made of very basic concrete that only costs a dollar $1.87 per square foot to build, versus a fully insulated and wallpaper wall which would cost $18 per square foot. The hotel also saves on electricity costs, even though the one-hundred solar panels on top of the roof cost $600,000 to make they have nevertheless saved a significant amount energy in the long run.
Along with being sustainable the Proximity hotel is also beautifully designed, and professionally managed. A basic room costs over $280 a night, while a luxury suite can cost as much as $500. To justify the price of a room, proximity offers exceptional service and an environment that is unparalleled. You cannot admittedly the hallways look more like a dungeon’s, the lobby is spacious and well maintained. The Proximity Hotel will continue to be successful in the future, because now it has reduced operating costs and has already paid the large cost of building the structure. Now they have built the structure, and built it to last they can focus on the customer, and enjoy future profitability.
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