Today we visit the revered Proximity in Greensboro. Proximity is an environmentally friendly hotel that prides itself on its ability to have an elite hotel that can leave the environment in the same condition it is today, one hundred years from now. The hotel has a very natural and organic feel, that can be seen through the way they did not just cover everything with sheetrock, but let the concrete pillars and ceiling. The hotel uses solar panels to heat the water, so that they can be more environmentally aware and reduce cost. They also have a unique way to cool and heat the air that they pump into the rooms, at a 30% higher rate than the regulations require for a hotel to do. One of the reasons Proximity Hotel is so successful is the fact that they are a lead platinum hotel and are one of three in the country.
The mission of Proximity Hotel is to ensure that each guest receives prompt, friendly, attentive service by a well-trained staff in a clean, comfortable, well-maintained environment that is warm and hospitable, offer an outstanding array of gracious amenities in a distinctive hotel, provide employment that is rewarding and offers education and opportunity in a fair, diverse and inclusive environment, generate profits that: a) justify the investment, b) afford compensation to those who contribute, and c) allow the company to grow and to consider sustainable practices in our social & physical worlds, with all of our decisions. With these mission statements it is clear that Proximity has been doing all the right things and will continue to do so in the future.
The customers of Proximity are anyone who decides to stay at the hotel, as well as any companies or groups who want to use the hotel for a conference or business weekend. The customers are what makes Proximity so successful, because they are the ones whose money funds the hotel and is its main stream of revenue other than the restaurant.
The customer values a hotel that comes as or is better than advertised, which is exactly what Proximity Hotels does. The customer wants to leave from their stay at the hotel and immediately think that they want to come and stay again. They expect that everything will be environmentally friendly and the hospitality will be of the highest quality.
The results speak for themselves when looking at Proximity. The biggest result of the hotel is that it is lead platinum and is only one of three in the country. In 2007 it was the first and only hotel to have achieved this honor. They have successful become an incredibly environmentally friendly hotel that has found a way to cut costs and save money by doing things that in turn are not harmful to the environment.
The plans for Proximity Hotel is to continue to be a lead platinum hotel that offers the greatest experience that they possibly can. Another area is to continue to evolve and stay as environmentally friendly as possible. Proximity Hotel has it all going on and knows exactly what they need to keep doing to be such an amazing hotel, and be one of a kind.
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