The visit today to Proximity Hotel in Greensboro, NC was a bit refreshing in that the company strives for luxury while maintaining a high level of energy conservation. The hotel rooms have an authentic and artsy vibe to them. Instead of wasting money on portraits painted by artists in other countries and materials created in China or Taiwan, everything is bought locally. While this is a positive contribution to the community, the paintings also complement the hotel’s aura. Similarly, all of the French cuisine and other food found in Print Works Bistro are supplied by local produce. More notable is the company’s value of sustainability and their achievements that have resulted from it. In 2007, the business became the first hotel and restaurant of 3 in the United States to be LEED platinum certified. Proximity has achieved this this fantastic feat through ultra efficient materials and the latest construction technology, such as, using solar panels to heat 60% of their water, geothermal energy for the restaurants refrigeration, and the Otis Gen2 elevator system.
Proximity Hotel’s mission is specific and has many goals. First and foremost, they aim to provide their guests with the highest quality food, drink, and accommodations at a reasonable price. In this, they hope to separate themselves from competition by providing excellent menu specials. Secondly, they ensure that each guest receives friendly and attentive service by a skilled staff in an environment that is both warm and comforting. They also seek to provide fair employment that teaches in an inclusive environment and generate profits that justify their investment and help the company grow. Lastly, they strive to always be considering sustainable decisions, both socially and physically.
Proximity Hotel’s customers are those looking for a one-of-a-kind, luxurious stay or meal in the Greensboro area. While it may cost the customer an extra dollar or two, the customers get exactly what they pay for and not only contribute to a successful, unique business, but also to a healthier Earth. The customers of Proximity value immaculate, welcoming service and an exquisite surrounding. Because the hotel not only aims to be the most energy efficient, but compete in all other aspects that regular hotels offer, they continue to successfully meet the needs of their customers.
The LEEDS certification and their now estimated 38 billion dollar business prove that the results are in Proximity Hotel’s favor. Their customers continue to give them excellent feedback and their success has even contributed to Barack Obama choosing to stay there. Their plan moving forward is to continue to find more ways to be energy and cost efficient while constantly improving the experience of their customers and providing an environment that deserves more than to be called a hotel stay.
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