Posts Tagged: surveys

1)  Since social scientists haven’t figured out how to adequately measure human behavior, how do companies like Twitter and facebook–who rely so heavily on behavior–even begin to brainstorm methods to advance their products?

2) Does quantitative research via surveys only reach a certain demographic? Unless there’s honorarium involved, I’d think there’s only a handful of personality types that actually participate in surveys (these are the same people who collect your newspapers for you when you go out of town).

3) Some industries value quantitative research over qualitative research any day of the week, and vice-versa. How are we as researchers supposed to know what our audience will hold in higher regard…qualitative or quantitative research?