Category: Allie Boardman


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Nov 10 2010

Week 11: Response

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Though my framing questions were about different topics, I’d like to response to the G4 keynote speech given by Jesse Schell.

Schell spent the first part of his speech talking about how no one has seen the current trend of video games coming. No one predicted how much of a hit the Wii and Wii fit would be. No one predicted the popularity of webkins, of a simple text-based Facebook game. This is all a great example of how technology is being developed and sold so fast that the sellers and the buyers don’t have time to analyze if the technology is good or bad before they use it.

But before I get into the moral question of the future of games, which Schell discusses at the end of his speech, I’ll address the economic trend of the future of games first. The economic strategy of the games Schell mentions- Farmville, Webkins, Club Penguin- is exactly the “Freemium” cross-subsidy that Chris Anderson discusses in Free. It doesn’t cost anything to play Farmville or Mafia Wars, but if you want to one-up your friend that you’re playing against, you can either play the game for a very long time until you get a high school, or you can buy your way to the virtual top with actual money. Club Penguin is similar: users can play for free as long as they like, but they can’t spend their virtual money until they pay actual money for the premium version. This is the “Freemium” cross-subsidy Anderson describes. The majority of users get the product for free because a few users pay the premium subscription. And that translates into a simple Flash game raking in hundreds of millions.


Anderson talks about the “Freemium” cross-subsidy for products in general, but is this the way the economic model of video games is headed? I think there needs to be more stabilization before a new model can move forward in this direction. For example, Xbox 360 charges users to go online, but PS3 users can go online for free. If all platforms were consistent in their charges, then maybe the freemium economy would be able to more effectively infiltrate games. Perhaps internet access would be free for all platforms, but the charges come within the online games, like having to use real money to buy guns in a shooting game, or buy car parts in a racing game, etc.

But personally, I’d rather pay one fee, up front instead of being tricked into buying different things. I would rather pay for something physical- like a video game- instead of having to pay for virtual goods. I think this sneaky way of charging people for fake items is rather annoying. Will people refuse to pay for this, or will they accept it?

In the last part of his speech, Schell predicts that the future contains objects that give us points for every action that we do, from brushing our teeth for the recommended amount of time or taking the bus or practicing our piano for enough minutes. He claims that it will make us better people because we will strive for the higher points. But Ian Bogost says that this doesn’t really reflect higher morals- it’s just a con to make us think we’re being better.

I say that if this technology exists in the future- and I’m sure it’s probable, almost anything is- it doesn’t mean that we should use it. Though technology is produced at such a rapid pace, people need to learn to take a step back and decide if we want to implement the technology, if it is good or bad, before we actually use it. Technology tracking our every move and saving it for our grandkids to reflect on? Who cares?!?! I love my grandparents and I want to learn all that I can from them, but what books they might of read had they a Kindle isn’t relevant at all. There’s no point in storing such useless information, so even if technology can do it, it maybe shouldn’t.

Nov 07 2010

Week 11: Framing

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1. Last week we watched two examples of kids using computers (coloring on a website; interacting with an ipad) to do an activity virtually instead of in reality. Does this inhibit or enhance developing learning skills? Why would someone want their child to color on the internet instead of just color on a piece of paper?

2. Are video games susceptible to the ‘uncanny valley’ rule? Are some video game characters too human-like, or do players prefer more realistic development?

3.  The PS3 game “Little Big Planet” allows players to collect items that let them customize their characters and design their own levels. Are games of higher interactivity with this kind of specific control becoming a trend or are free-roaming games more popular and considered more interactive?

Nov 03 2010

Week 10: Response

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More research should be done (or maybe it’s being done already) on how this digital monsoon will affect children. There was a study released a few weeks ago that 92% of U.S. toddlers have an online presence. 92%!!! That’s ridiculous. (The number is only 73% in Western Europe, by the way).


One point of the study is that it’s not just the parents who are putting their kids’ pictures online. It’s relatives who are sharing with each other too. And while many mothers don’t want their kids on Facebook, that doesn’t stop an aunt or a friend from putting pictures up (this is a question for the privacy debate; how do I control my online presence if I can’t do anything about pictures people post of me?)


How will this online presence from day 1 (and I’ve seen ultra sound AND pregnancy pee-on-stick tests on facebook, so in some cases  before day 1) affect children as they grow up? Will it become a ceremonial tradition for parents to pass on a child’s Facebook account to them when they turn 13? “You’re a man now, Michael. Here is the password to your Facebook account.” And what about when those kids do become teenagers and get their own accounts: will they have pictures tagged of them that date back all the way to the day they were born?


It’s scary to think about your whole like being mapped out online. But then again, my whole collegiate life has been documented on Facebook, and as of now I have no plans of deleting my account. I got a Facebook the fall semester of my senior year in high school (where few high schools had networks and the college and high school Facebooks were separate; I’ve been with Facebook through many changes, thank you very much). I didn’t use Facebook much in high school because very few of my friend had one, but of course Facebook exploded once I got to college. The way I use Facebook has changed now that I’m out of college, but it’s so useful for networking and keeping up with friends that I intend to keep using it. So what does that mean for me? My life will continue to be filed away in Facebook’s databases? Will I still have a Facebook by the time I have kids?


I don’t know much about psychology, but the way humans perceive themselves must be different because of this image-heavy digital world. As I mentioned in my framing questions, for example, my younger cousins (11, 10 and 8 ) always immediately ask “can I see it? Let me see it!” whenever I take a picture of them with my digital camera. I remember them doing this even when they were toddlers, trying to pry my camera out of my hands to see the screen as soon as I snapped the photo. As far back as they remember, cameras have had screens on them that show the picture as soon as it was taken. The rest of us, on the other hand, had to wait until that roll of 24 (or 36, if it was a special occasion that warranted many pictures) photos was developed and delivered or picked up. 24 pictures, that’s it. You had to pick and choose carefully what pictures you took, and you had to wait patiently to see if any of them turned out.


That’s not how it is anymore. Images are taken and deleted with two clicks of a button, and because images are so easy to produce and reproduce, we see images of ourselves all the time. On Facebook, on Mom’s screensaver, in photo frames. How has that affected how we perceive ourselves? Think back 200 years, when daguerreotypes were yet to be mainstream and portraits and  silhouettes where the only ways we had of reproducing images. The only time you looked at yourself, unless your family was wealthy enough to have a portrait made, was when you passed in front of a mirror. Now we’re surrounded by images of ourselves constantly.


Are we more egotistical because of this? More critical of our image? Less critical? I’m not sure. It will be interesting to look at the research conducted ten years from now to see how this is affecting ourselves and our kids. I certainly do hope the trend of putting pictures of pee-stick positive pregnancy tests does not catch on.

Oct 31 2010

Week 10: Framing

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1. When I take a picture of my younger cousins (11, 10, and 8), they instantly demand to see the picture as soon as I take. They have done this since they were toddlers, because to them, cameras have always been digital and come with an instant preview screen. When I was younger, on the other hand, you had 24 (or 36) pictures and that was it. You couldn’t delete, you couldn’t preview- you had to wait until the film came back developed a few days to a week later. How is this instant gratification reflected in social networking sites/ public lives? How has an overload of instant images changed our perceptions?

2. By 2010, have we as SNS users realized the need to control privacy settings? Have we accepted the public nature of SNS sites in general and adjusted our comments accordingly? Have we accepted that if something we post gets out in a negative way, there is nothing we can do about it?

3. The big stink about Wikileaks in the news lately is that the documents it has released about the Iraqi War could create safety issues for the United States and do harm toward the US Military’s agenda. The release of the Pentagon Papers had similar protests (that it would harm the government’s efforts in Vietnam) but the papers were leaked and everything was okay (except for the realization that the government had been lying enormously about Vietnam). Are Wikileaks causing the same type of momentum today? Or do people not even care that they are being lied to?

Oct 27 2010

Week 9: Response

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We never really settled on a clear definition of citizen journalism in class, and if metajournalism is actually a type of journalism. Citizen journalism implies the sense that the masses now have the opportunity to be a journalist (which they theoretically do) or that many many people are now journaling. But if ‘citizen journalism’ is defined literally, the great majority of citizens are not citizen journalists, because the majority of citizens are not going out and finding sources for a story or writing a story before any professional news organization picks up o on the scent. It is still a relative few (and mostly groups, not individuals), that produce alternative news sources.

The growing trend, however, is interactive with and sharing the news. I would agree that more and more of the majority are tweeting, Facebooking, linking, and sharing news stories with one another through the Internet and technology. CNN has a section of their website called “iReport,” where users can upload their own pictures of news events. But even if these citizens go beyond the routine sharing of stories to post their own picture of an event to a website, they are not reporting their story; the news has already been reported, and they are contributing additional information that builds on what has already been investigated, written, and established.

So while the majority have the opportunity to become citizen journalists, that is, non-professionals who decide to start scooping and reporting stories themselves, only some in the minority choose to become citizen journalists and the rest of us are just becoming more active citizens by using the technological version of word-of-mouth.

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In my observation, since the 2008 election more politicians have learned from Obama’s successes and have tried to better brand themselves, but the same media that they can leverage to build their reputation and popularity can unravel them like wildfire.

Living in South Carolina’s capital city and residing and working right next to the state capital building, I was highly entertained by South Carolina’s political shenanigans for the past few years, especially recently. The 2010 governor primary election was a particularly heated race, and Nikki Haley rose to the forefront of the republican ticket. She used social media, she kept her persona consistent, her team did many things right.

But a simple blog post and tweet attempted to unravel her entire campaign when a reporter posted that he and Nikki had an affair in 2007. This is recently after the current governor Mark Sanford’s near impeachment for using state funds to fly to his Argentinian lover. Gotta love South Carolina. News spreads so so fast through the same mediums candidates/politicians use to build their credibility. But fortunately for Haley’s case, the issue passed over pretty quickly when another political spectacle caught on fire over her’s (a youtube video of a SC senator calling Haley a ‘raghead’ while he stood outside a night club caught people’s attention next).

Is the Internet forever, or is it fleeting? Does the Internet provide transparency, or does it fodder spectacle and tabloid stories? These are all things politicians need to be aware of as they construct their online presence.

Oct 24 2010

Week 9: Framing

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1. Goode mentions that citizen journalism, though mostly taking place on the internet, can include broadcast news using eyewitness footage from cell phones. But is the person who coincidentally took footage of an event that became news a citizen journalist or just a source? Is citizen journalism a conscious choice, or can one be a citizen journalist by accident? If providing the local news station with pictures is considered citizen journalism, then there have been citizen journalists for as long as there have been professional journalists.

2. I question the ‘metajournalism’  of rating, commenting, tagging and re-posting of stories as a form of journalism as well. Is that being a citizen journalist or is that just being an active citizen, using new technologies to spread news like how word-of-mouth works?

3. Obama as a brand worked. The logo, the website, everything about his campaign was synchronized and consistent, and Obama simply sold himself better than McCain. Have all politicians learned from this demonstration? Are politicians branding themselves better since the 2008 election?

Oct 21 2010

Week 8: Response

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This study focuses a lot on the emergence of citizen journalism, and the “Community Journalism” special report focuses on how citizen media has increased tremendously in 2009. The tone I get from this State of the News Media report is that it has to be one or the other- that there’s either traditional journalism or citizen journalism. And because citizen journalism is rising, traditional/professional journalism must go into a dark closest and hide.

Yet there are some events that every day people cannot cover with a tweet or a blog. There are some events that we absolutely rely on the professional journalists to cover, and any reporting of those events in blogs are taking their information directly from the professionals, not the scene itself. For example, CNN streamed and broadcasted the entire Chilean Miner rescue. From start to finish, viewers could either tune into CNN on TV or pull up CNN.com to watch as every single miner rose from the earth.

No citizen journalist could deliver this news in this broad a scale. Even a small non-profit news site could provide this kind of in depth coverage and send this message all over the world. Citizen journalists and professional journalists can work together- it doesn’t have to be one or the other. Professional journalists can provide the in depth, world coverage that a single person cannot, but a single person who happens to catch an event on their cell phone can report their footage as well as give it to the professional journalist to augment their report.

“What most people don’t seem to realize is that there is just as much money to be made out of the wreckage of a civilization as from the upbuilding of one.” Rhett Butler says this to Scarlett when the War has just started in Gone with the Wind. It could be argued one way or the other that journalism as a civilization is either being wrecked or re-built. If you look at the situation in a positive way, it’s being re-built (or re-structured).

The people who can profit from the re-structuring are those who can flow with the tide. The stodgy newspaper owners who are digging their heels into the dirt and refusing to adapt will not profit from this journalistic renaissance. Professional journalists who have a knowledge of the the industry but apply the guerrilla-like tactics of citizen journalism as well as adopt all of the different emerging communication media as their publishing forum will thrive.

Oct 19 2010

Week 8: Framing

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1.  CNN streamed the entire Chilean miner rescue, and people from all over the world were able to watch online and on tv as all 33 of the men (plus the rescue workers who went down into the mine too) were brought to the surface. Citizen journalists would not be able to do something like this. Will coverage of huge events be enough to keep the traditional journalism business alive?

2. “What most people don’t seem to realize is that there is just as much money to be made out of the wreckage of a civilization as from the upbuilding of one.” Rhett Butler says this to Scarlett when the War has just started in Gone with the Wind. Is journalism as a civilization being wrecked or re-built, and how are people profiting from the wreckage/re-building?

3. Starting in January 2011, the NY Times will charge a flat fee for unlimited access for non-subscribers of the print paper (though a few articles a month will be free). Is this what the journalism industry is forced to do? Will this work? Will this be able to sustain the industry after the heavy losses that it’s suffered?

http://www.nytimes.com/2010/01/21/business/media/21times.html

Oct 13 2010

Week 7: Response

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Chris Anderson divides the economics of cross-subsidies into four types of “free” categories: direct cross-subsidies, the three-party market, Freemium, and nonmonetary markets. While I don’t question the correct classification of these cross-subsidies, I do think Anderson should have addressed that the nonmonetary market is a dependent cross-subsidy while all of the others are independent. By ‘dependent’ versus ‘independent’ I’m referring to the fact a business cannot rely on a nonmonetary cross-subsidy alone. In order to thrive (or even survive) as a business, money must be made at some point. So while a nonmonetary cross-subsidy is a great way to transition into a another type of cross-subsidy (the reputation earned through the nonmonetary market facilitates more profit in another market), it cannot work only by itself.

This is one aspect of Anderson’s argument that didn’t sit well with me, and we discussed this a bit in class. Free is all about driving the margin price down to zero, and how some markets are being completely destroyed (i.e. encyclopedias) and others are soaring (GOOGLE), and Anderson seems to think this is all a good thing. But the more markets become Free, the more people lose their jobs. In all of his economic analysis, like in the description of the cross-subsidies, Anderson tends to skip mentioning how people will make money in this new system, for until our economy is no longer capitalistic (which may not ever happen), people will need money to survive.

21st Century “free” is just like 20th century “free.” Google, for example, gives away a lot of things for free because it makes money on advertising and a few small things that it charges for. This is very similar to the Gillette example:Gillette gave razors away for free but made his money on charging for the razor blades. But the ads that Google sells are possible in part by all of the personal information that Google collects when users surf the web.

If stricter internet privacy laws were enacted, this could change the way Google does “free.” I know I don’t like it when I log into Facebook and there are ads directly targeted at my demographic/what I have written in my profile- it’s creepy. And in some cases it violates privacy. If rules were put into place so that Google could not sell that personal information to advertisers, their version of “free” might change. They might have to start charging for gmail or google docs or other amenities that they offer. Free is all about how the economy is changing, but reader must keep in mind that it very well might change again.

Oct 10 2010

Week 7: Framing

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1. Chris Anderson divides the economics of cross-subsidies into four types of “free” categories: direct cross-subsidies, the three-party market, Freemium, and nonmonetary markets. The last category is anything that anyone chooses to give away, with no expectation of monetary payment (like Wikipedia). What the producers get in return, though, is attention and reputation. My question is: is there a point when the person who receives the reputation and attention has to take it into another category in order to receive monetary payment? At one point do producers have to stop collecting nonmonetary value alone?

2. Cell phone minutes were something that people paid different levels for, and were a big subject of commercials 3-5 years ago, but now cell phone ads boast of innovative technology features instead. Has the price of minutes gone down, or was it never a cost to begin with? (this refers to chapter two).

3.  21st Century “free” is just like 20th century “free.” Google, for example, gives away a lot of things for free because it makes money of advertising and a few small things that it charges for. How would stricter internet privacy (like prohibiting sites from embedding cookies on user’s computers) that would protect users’ personal information from getting to advertisers affect this “Free?”