Posts Tagged: quantitative research

1.  How will understanding theory and the study of mass communication help me as an interactive designer?

2.  Throughout the semester, as we read studies and research others have done, how can I train myself to be analytical of the research?  Most of these studies will be looking at human behavior, which is  difficult to make sense of.  How do I learn to judge a study as valid or flawed?

3.  Qualitative versus quantitative.  In a broad sense, I understand these two terms.  But I want to know specifics.  What are the common research methods in both categories?  When should one be used instead of the other?  Does one carry more weight/significance than the other?  Can the two methods be married for a better understanding of the subject?

1)  Since social scientists haven’t figured out how to adequately measure human behavior, how do companies like Twitter and facebook–who rely so heavily on behavior–even begin to brainstorm methods to advance their products?

2) Does quantitative research via surveys only reach a certain demographic? Unless there’s honorarium involved, I’d think there’s only a handful of personality types that actually participate in surveys (these are the same people who collect your newspapers for you when you go out of town).

3) Some industries value quantitative research over qualitative research any day of the week, and vice-versa. How are we as researchers supposed to know what our audience will hold in higher regard…qualitative or quantitative research?