Framing Questions week 3

The reading in the book this week goes over the origins of mass communications theory and describes the popular theories of the science. My interest is in the relationship between the individual and the media rather than a mass audience and the media, because no one person is affected in the same way.

My questions are: which theories have to do with the individual and the mass media? How can those relate into interactive content creation? Are the older paradigms still accepted theories or are they kept in the past?

Tags: framing