Category Archives: Helvetica

Helvetica emerged in 1957 from Münchenstein, Switzerland, hence the name derived from the Latin word Helvetia, meaning Switzerland. During this time in the late 1950s, design in Europe started to see the revival of san serif typefaces and needed a … Continue reading →

Who knew typefaces have ears, eyes, hairlines, spines, and beard lines? Typefaces have so many human characteristics- it’s almost like we read their body language to understand their purpose and communication. Maybe this is why the men and women in … Continue reading →

Typefaces have always interested me. I have downloaded more typefaces than I think I could ever possibly use. I find that the ability to change the meaning of words by the way they look fascinating. Helvetica has always been a … Continue reading →

Watching Gary Hustwit’s Helvetica, my thoughts focused on the magnitude of content transfer allowed by typeface. I’m captivated by words. The process of taking one’s thoughts and transferring them into a form of storytelling is an essential part of being … Continue reading →

Sorry for yelling. This documentary was an eye-opener. Helvetica really is everywhere and you don’t know it unless you know it. I know it now, and I see it everywhere. It was on the side of  semi truck on the … Continue reading →

  Helvetica. I’ve never thought about the meaning behind text. The shape of the letters, serif / no serif, does it make a statement, is it just there? Are you supposed to see the words, or the design around them? … Continue reading →

Thanks to “Helvetica,” I noticed the font on the sign to the restroom at University Grill, I noticed I’m always typing in Verdana, and I appreciated a joke about Comic Sans in a whole new way. I’m afraid the film … Continue reading →

Can you imagine having a typeface with that name? Thank goodness they changed it to Helvetica. After watching a documentary named after the popular typeface, my eyes were opened to the wonderful world of typography. I’ve always been interested in … Continue reading →

The documentary, “Helvitica,” was shocking to me for a few reasons.  First of all, I could not believe there were so many experts on Helvetica.  On the surface, it doesn’t sound like anything to talk about.  It’s a font.  I … Continue reading →

One of the typographers in Helvetica, the documentary, declared that the prevalent use of Helvetica in signage meant the simple typeface had the power to instruct us.”You will do what Helvetica wants you to do,” he said. Find a bathroom, … Continue reading →