Today we visited the Credit Suisse Raleigh Center of Excellence. This company is a bank that deals with wealth management, shared services, private banking and investment banking. Their headquarters is located in Zurich Switzerland and is where the bank started. They focus mostly on large investments and wealthy clients. They have over 530 offices in 50 countries and have 46,400 employees worldwide. They are a very successful very large banking company that has been on top for quite some time. Although todays presentation was brief and didn’t focus too much on the company itself we still were able to extract a lot of interesting and important information about Credit Suisse.
The mission of Credit Suisse revolves around three main points. The first is encouraging young talent, they understand that the future lies within the hands of their predecessors. As we saw today they have a very intense 10 wee internship program that determines if they can work for the company, then they have another two years after that to determine where in the company the future employees fit in. They put a lot of focus on future leaders and make that a prevalent part of their mission. The second part of their mission is a collection strategy. This part focuses on expansion or “collection”, they are hoping to surround and involve themselves with companies that will only have a positive impact on Credit Suisse. The third part of the mission is corporate culture, much like many corporate companies this is a large factor in a successful business. Above all they wish to deliver tailor made and best-in class financial solutions supporting their structured advisory strategy.
Credit Suisse is a very large bank that deals with upper class and large successful organization and individuals. The industries they work with are listed above working with wealth management and investment banking. They have a wide range of customers listed as the following; corporations, governments, institutional investors, hedge funds and private industries.
What the customers value is simple, they value a top notch bank that will do what is best with their money or loans. They are the leading bank in the world for private banking and corporate/institutional clients. The customers recognize this and chose Credit Suisse over their many competitors. Because they only deal with high end business they can be pick with loans and people actually try very hard to work with them.
Like I said before the results of Credit Suisse is that they are number one on the planet for private banking and corporate/institutional clients.
The plan for Credit Suisse in the future is to continue to improve and remain number one. One thing that they discussed today was locations. They want to expand Credit Suisse so that they are located in optimal locations. They want to be where they are needed and demanded so that companies, organizations and individuals don’t have to go out of their way to bank with them. Much like other companies innovation and revenue increase is priority. Credit Suisse is doing all it can to keep up with technology and promote their company in the future.
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