Today we visited Credit Suisse in Raleigh, at their Center of Excellence. Credit Suisse was founded in 1856 with its headquarters in Zurich, Switzerland. There are over 530 offices and 22 booking centers located in over 50 countries and a total of 46,400 employees. Credit Suisse does private banking, wealth management and investment banking for both corporations and individuals. It is a leading bank for private, corporate and institutional clients. There are five Centers of Excellence, which provide high quality support services. When looking at employees by region, Switzerland has the most at 41%, then Americas at 24%, 20% EMEA, and 15% Asia Pacific. The Center of Excellence in Raleigh opened in 2005 and currently has 1300 employees. They have four major functions: 1. Operations 2. Informational Technology 3. Finance 4. Shared Functions.
The mission statement of Credit Suisse is leverage geographic diversity and new sources of talent to create a cost effective global business support center that provides both operational and technological supports. This is a very precise and to the point mission statement that clearly shows that Credit Suisse knows exactly what they will do for a customer and help do the best thing for them.
The customers of Credit Suisse are corporations, governments, institutional investors, including hedge funds, and private individuals. As one can see, this company services just about any group or individual who decides to use them for making an investment or any other service. They also have different levels of individual clients, such as a high level individual that has to have at least 5 million dollars in assets so that they can be considered for that level.
The customers of Credit Suisse value the highest quality of support and assistance, whether it is in investment banking, private banking, and wealth management or shared services. Credit Suisse is in such a competitive market, that they have to treat their customers with the highest respects and care so that they choose to stay with the company and not leave for one of its competitors.
The results for Credit Suisse are their ranking as the leaders in private, corporate and institutional banking. One aspect that some people may over look is the fact that they have been around since 1856, which seems nearly impossible, but it goes to show that they know how to be successful and find ways to adapt and stay profitable. The most profitable region is the Americas, and private banking in other regions is on the rise.
The plan for Credit Suisse is to continue to grow and expand. There are some plans to build in new locations where there are up and coming markets that seem to be potentially profitable. As the economy continues to recover from the recession in 2008 and markets start to trend upwards again, Credit Suisse can look for an even brighter and more successful future.
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