Today we visited the jeans wear headquarters of VF Corporation in Greensboro. Their mission statement is that “We will create the leading jeans and lifestyle Apparel Company in North America by offering our customers branded product solutions at compelling value.” VF’s customers are Target, Walmart, K-Mart, Khols, Sears, JC Pennys, Sheplers, and Tractor Supply Company, to name a few. Though anywhere that their products are sold, the company has obtained those products from VF themselves.
VF’s customers value what most apparel customers want which is high quality goods at a low cost. VF has managed to find ways to make this happen. They have done this by outsourcing their manufacturing to different countries with low production costs. VF’s results are pretty impressive. As a whole VF had revenues over $11 billion during 2012, with VF Jeans wear accounting for $2.2 billion. They are also the largest jean producer in the world.
VF has a pretty defined plan for their future. By the year 2017 as a whole company they want to have revenues over $17 billion, with VF Jeanswear wanting to account for $3 billion of that. They also want to make revenue faster by expanding distribution and getting into more store.
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