What is Honda’s mission?
Honda Power Equipment’s (HPE) goal is to provide its customers with the most user-friendly, highest quality motor it can produce at the lowest cost possible. Since the factory started producing in August 1984 until now, HPE has produced very high quality equipment and especially motors. Touring around the factory today with our guide David reinstated these goals by showing us just how high quality Honda motors are. While David admitted that while their motors may be among the most expensive in the industry, he said the quality of the motors was so high that they needed to cost that much. Honda’s motors are so well made that Honda actually sells its motors to competitors so they can use them in their products such as lawnmowers and snow throwers.
Who is their customer?
Honda Power Equipment’s customers vary incredibly both by location and who they are. At this facility specifically, the typical customer can range from average homeowners who are looking to buy a lawnmower or generator to a competitor of Honda who produces lawnmowers but wants to use the highest quality engine available, which is why they turn to Honda. In general, anyone who is looking for any lawn or yard equipment is a potential Honda customer because so many other brands use Honda engines to power their devices.
What does the customer value?
The customers of Honda Power Equipment value the very high quality products they purchase from HPE. While they know that the Honda engines are more expensive, they also know that this is because they are built very well and are built to last much longer without any deficiencies which over time will make up for the more expensive price tag.
What are their results?
The entire company of Honda has done extremely well since it first began. HPE has expanded from its first location in North Carolina to having factories and plants in five continents. Total 2013 sales were slightly over 284 million dollars, which was an increase from 2012. The HPE plant we went to have over 1,000 and is in constant contact with 144 different suppliers which it does business with.
What is our plan?
Honda’s plan is to continue to find ways to try and improve the already excellent quality of its products. There are not too many new plans for Honda to expand its locations but it does plan on researching and putting money into a whole new machine that is an automatic lawn mower. While it is currently being developed in Europe, Honda plans on bringing the lawn mower over to North America in the near future to try and advertise it as the easiest way to keep your lawn cut and neat.
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