The Proximity Hotel was a very impressive hotel along with expensive. It is $289 per nights stay at the hotel, which is very far out of my league, but seemed appropriate after hearing what went into the building design and monetary values that were considered. This is exactly what the mission of proximity hotel is, to provide our guests with the highest quality accommodations at a good value. They refer to themselves as a luxury hotel and that took priority over the LEED platinum certification. So, the Proximity Hotel has a very strong focus on their customers and their needs, which is very similar to the other businesses we have visited.
The customer of the Proximity Hotel is mainly the upper to middle class of people in terms of income. For example, president Barack Obama stayed in one of their suites when he was in North Carolina. That shows what type of customers the hotel is designed for. Also, customers that value luxury and high quality accommodations while traveling is who the Proximity Hotel is focused on. Since the hotel is LEED certified it also focuses on people who care about the environment would stay in the hotel to see what it is that they do to make them LEED certified.
The customer of the Proximity Hotel values the luxury of the hotel and the services that they provide while staying at the hotel. They also must value the environment if they know that the building is LEED certified. The sustainability of the hotel and efficient use of resources would also be a topic that the customer would consider because they are paying money to the hotel for them to stay there. Knowing that their money is going into a building where they value the environment and are trying to be efficient as possible would be a thing that I would personally consider and I am sure that is what their regular customers value.
The results that the Proximity Hotel is looking for and providing is a very well accommodated stay for the customer along with high quality services making sure that there is absolutely nothing that goes wrong while having a stay at the hotel. Also, a result is that they are making a solid amount of profit because of their efficient use of resources in making the building along with maintaining the building in the most energy and environmentally beneficial way. This is what the presenter stressed, is that the Proximity Hotel wants to be economically efficient with the resources they have in order to generate the maximum amount of profit for their business.
The plan for the future for the Proximity Hotel is to continue to provide the best high quality service and accommodations for their customers. This is the number one thing that a hotel has to do because they need to maintain a good standing in the public’s eyes. They also plan to continue to try to find new ways of saving money but also being environmentally friendly. The tour guide told us that light bulbs used to be very expensive a few years ago because the light bulbs they were using had just been invented. So, their overall plan is to continue to provide customer satisfaction and be more economically efficient.
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