Today’s visit to Proximity Hotel, located in Greensboro, was intriguing because we learned more in depth about what it takes for a building to be LEED certified. All of the information given was qualified since the Proximity Hotel has reached the highest level, platinum, in LEED sustainability. The presenter explained that solar panels were placed on the roof to heat water, since many hotel-goers enjoy taking long hot showers. Listening to the hotel’s initial plan, I was very impressed with how the builders didn’t get carried away with solely focusing on the hotel’s environmental impact. The main goal was to put the customer’s wants first, and to make a luxurious atmosphere that people would want to be in.
Proximity Hotel’s mission is to provide their guests with the highest quality accommodations at a good value, and to ensure that each guest receives prompt, friendly, attentive service by a well-trained staff in a clean, comfortable, well-maintained environment that is warm and hospitable. In addition, its mission is to offer an outstanding array of gracious amenities in a distinctive hotel, provide employment that is rewarding and offers education and opportunity in a fair, diverse and inclusive environment, and to generate profits that justify the investment, afford compensation to those who contribute, and allow the company to grow.
Proximity Hotel appeals to many different customers, usually from the upper-middle class since rooms cost upward of $280 a night and suites cost over $500 a night. It was interesting to learn that President Obama has stayed in one of the suites. The hotel also appeals to customers who are eco-friendly, due to the LEED rating. The customers value a clean, enjoyable environment, and high-quality service, while reveling in the fact that they are staying in a room that is better for the environment.
Proximity Hotel is only one of three hotels in North America that is LEED platinum. Therefore, the result of the hotel is that it is an extremely successful environment-friendly hotel, which is also luxurious and caters to the needs of its customers. The costs of building the hotel were over $30 million, especially high due to more investments in eco-friendly products. Yet, after being in business for over 5 years, the hotel has already earned back most of the costs of said eco-friendly products such as the solar panels on the roof.
Proximity Hotel’s plan is to continue to give high-quality service to its customers and to continue to be seen as a luxurious hotel, which is also less harmful to the environment. The hotel will continue to live up to its platinum LEED rating and perhaps even host some more presidents in the future.
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