Posts Tagged: traditional media

1. As new and old media continue to struggle to find their combined place in the news world, journalists are now not only competing with other news outlets, but also citizen journalists. What are some of the concerns surrounding the integration of citizen journalists to the newsroom and should traditional outlets and professionally trained journalists some how be responsible for policing or monitoring this content?

2. With so much information and news available online, studies have shown that users are seeking out specific stories based on areas of interest rather than visiting a site for its entire content. Based on this knowledge, how can online news sites better direct users to different areas of the site instead of only momentarily holding their attention?

3. One of the biggest concerns facing the news industry today in regards to online journalism is how to continue to fund the industry. With 42% of users saying they “never click on online advertisements,” generating a news revenue is proving increasingly difficult. While a small percentage of users were willing to pay for content, only 35% of those surveyed said they had a regular news site they visited. With a majority of online news readers demanding free content, how can the news industry generate a profit in order to continue disseminating news? How can the news and advertising industries make online advertisements more appealing and thus more “clickable?”

This week I enjoyed reading about media dependency and the uses and gratifications theory and applying such theories to mass communication. Mass media is such an imperative part of society which makes it even more detrimental to understand it.

1. The author states that “persuasion lies at the heart of mass media” and though this may be true for most, my question is: are there any media outlets that strive to broadcast or project their content/information in a manner of helping an audience without persuasion or will there always be persuasion in any type of media driven message?

2. Without the media in a time of crisis, would the delivery of messages be compromised in a way that a lot of false information would flare from lack of media consistency? Is this dependency on the media in a way an addiction or just because mass media is so large people have no choice but to depend on the media?

3. In today’s society, would you agree that television is the medium of choice or has our current society shifted to the Internet and website use? In addition to this, is social media an effective tool to gather credible information or is it just another medium that contributes to the media dependency theory?